|Tap Beer In Flight
|Anheuser-Busch InBev, which will soon make
almost 30% of the world’s beer, has forecast
lower and zero strength beer will grow from a
small base to make up 20% of its sales by the
end of 2025. Its latest, 0.0% (that's not a
misprint) Budweiser Prohibition Beer, just
launched in Canada is a possible prelude to its
sale in larger markets.
"The higher alcohol segment is largely covered
by craft,” said Euromonitor drinks analyst
Spiros Malandrakis. “So we have decided to go
to a segment that is less saturated.”
The beer has potentially stronger growth and
fatter margins while being sold at the same
price of a regular beer and it has far lower or no
excise tax. The Prohibition Beer is the result of
radical changes to the production process.
Previously, brewers had tended to stop
fermentation at an early stage, resulting in a
sweet malty brew. They now continue it.
|KLM Royal Dutch Airlines is gearing up to be the first
airline to serve draught beer on tap.The game-changing
development will follow years of experimenting with keg
designs to produce the perfect schooner at high altitude.
Dutch brewing giant Heineken found the winning formula
with an innovative keg design, and the prototype will be
used on KLM’s European flights. Heineken’s Edwin
Griffioen, who designed the product, said it was no easy
feat to overcome the challenges of dispensing beer under
the conditions of a cabin. CO2 cartridges, which are used
in home tap installations, are prohibited on airplanes.
“Because the air pressure is so much lower in an
aeroplane than at sea level, a traditional beer tap will not
work as it will only dispense a huge amount of foam,” he
said.“We do have dispensers that work on air pressure,
but these were too big to fit in a plane.“It was one big
jigsaw puzzle, as the keg of beer, the cooling system and
the air pressure compressor all had to fit in an airline
catering trolley.The drinks trolley had been redesigned to
resemble “a giant Thermos flask”, which will keep the
beer at the right temperture for service.
|Beer Town- Beer drinkers in the Tampa (FL) area buy the most beer, wine and
spiritsof any city in USA.. These Tampa area shoppers have increased the share of
spending on craft beer by 23% over the past year; that they’re paying 12% more per six-
or 12-pack than they were a year ago.
Bad Bev- Anheuser-Busch InBev NV faces a European Union antitrust
investigation into practices that may prevent cheaper Dutch and French beer
being sold in its home market of Belgium. The EU regulator’s “preliminary view is
that AB InBev may be pursuing a deliberate strategy to restrict so-called parallel
trade of its beer.
Slowdown- The nation's top two craft brewers, Boston Beer and Sierra
Nevada, are now both in sales decline and combined volumes for the top 12 craft
brewers grew only 1% for the three months to July.
Insurance - The federal government will begin offering crop insurance for the
grain that is an essential ingredient for brewing beer. There are many farmers who
might want to grow more barley for brewers but were holding back because the
risk is too high without insurance.
|Best Beer City Surprise
Real estate company Redfin teamed up with the Beer Institute to
analyze the best cities in the United States for beers lovers and the city
that claimed the top spot may surprise you - Pittsburgh, known for its
steel and iron roots, came in at No. 1.
Redfin ranked cities by the number of breweries in their state per
100,000 adults over age 21, the number of active brewery permits in
each state, state beer taxes, the median home sale price and the
walkability of the city so beer lovers don’t drink and drive.
Buffalo, with new breweries opening up all around the city, according to
Buffalo Redfin real estate agent Lesley Lannan, claimed the No. 2 spot.
Milwaukee, Wisconsin, came in at No. 3. West coast cities Seattle,
Portland and San Francisco all placed highly on the list, however, the
growing home prices kept them from the top spots.In addition to
Milwaukee, home of Miller, the hometowns of beer staples Budweiser
(St. Louis) and Coors (Denver) placed in the top 10.
The top 15 cities are as follows:
1. Pittsburgh, Pa.
2. Buffalo, N.Y.
3. Milwaukee, Wisc.
4. Grand Rapids, Mich.
6. Portland, Ore.
7. Denver, Colo.
8. Detroit, Mich.
9. Cleveland, Ohio
10. St. Louis, Mo.
11. Madison, Wisc.
12. Long Island, N.Y.
13. Seattle, Wash.
14. Cincinnati, Ohio
15. San Francisco
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