|It's Just Business
|Russian Olympic beer cans - appears to be a
Russian hockey player stealing a pretty ice
skater from the defeated Canadian hockey
team. You may question Russia's competence
as an Olympic host country, but don't you
ever question its swagger. Still, when it comes
to Gold Medals the team from
Canada had the last laugh.
click to enlarge picture
|Jude DuPart, a 24-year-old beer enthusiast, went to the
Giant Eagle in Clintonville, Ohio to buy Hopslam, a
hoppy bottle of joy that Michigan brewer Bell’s releases
once a year. That’s when he saw a guy, with more than
$1,200 worth of Hopslam, talking to store employees
about whether he would be allowed to buy all of it
Jude recognized the beer-buyer as an employee at a
nearby beer shop. He posted a photo of the deal on a
message board: “This guy works at Savor Growl and
he's tried to buy ALL of Clintonville GE’s Hopslam.”
And the Internet took it from there crushing Savor
Growl with unending insults. According to the Savor
Growl owner, they had 30 cases of its own to sell.
Some online posters said the Savor Growl was selling
Hopslam at an inflated price proved that the store had
bought it retail and was trying to turn a profit.
While the store denied it they could not explain how their
minimum wage employee had over $1,200 in cash with
him to buy cases and cases of beer or why they
suddenly tweeted they had over 80 cases of the hard to
get beer to sell. The tweet was quidkly removed.
Beer vs. Detroit Cars
In a stylish pro-Detroit, buy-American ad for Fiat-owned Chrysler,
famed singer/songwriter Bob Dylan told the third quarter Super Bowl
audience to “let Germany brew your beer; let Switzerland build your
watch; let Asia assemble your phone.” Why? Because “we will build
your car.” The ad is currently playing on stations everywhere.
Tom Bueltmann, a partner in New Holland Brewing Co. and author of
“The Beervangelist’s Guide to the Galaxy,” couldn’t let the Super Bowl
slight on the U.S. craft beer industry slide. “At first, I thought it was
just a simple snub. Surely Chrysler didn’t set out to dismiss other
industries,” he wrote in a strongly worded letter to the company.
His letter continued: “A second look at the, “Don’t bother with
American made” examples of German beer, Swiss watches and Asian-
assembled phones, bore them out as inaccurate generalizations that
went past cliché and into being downright offensive.”
In the letter, Bueltmann said Chrysler ought to apologize to
the craft beer industry for “dismissing their trade in front
of millions of viewers.”
“Shame on you, Chrysler for insulting the hard-working people of
Detroit, Michigan and America, by forgetting what craftsmanship is
all about – authenticity, artistry, trust and respect. American pride and
legacy aren’t about buying local out of obligation. These ideals
are about celebrating beautiful things made in our communities
and being proud because they’re great. So, if Chrysler is going to
try and sell us on some warm and fuzzy American pride rhetoric,
why don’t you actually show some first?
So, while Chrysler makes more Super Bowl ads and TV spots
we’ll keep making the beer; in Michigan and every other corner
of this great land. We’ll raise our glass, look each other in the eye
and mean it when we celebrate our country’s heart and soul."
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