Fracking & Beer
Blame It On PBR
A cheap glass of beer is fast becoming an
endangered species and you can blame Pabst
Blue Ribbon-swilling hipsters for that.
They are the reason why "sub-premium"
beer prices have climbed 9.4% in the last
seven months, say Restaurant Sciences, which
tracks food and beverage sales nationwide.
They found that while the prices of expensive
premium and craft beers also jumped, they did
so at half the rate of beers like PBR.

Traditionally lower-priced beers such as Pabst
Blue Ribbon, Miller, Bud, etc. have seen
sizeable double-digit price increases in both
restaurants, bars & nightclubs. Researchers
reason that since PBR has become quite
fashionable, establishments feel justified
charging more for it and other standard
non-craft brews.  A spokesman for the Retail
Bar Association said the price increases simply
reflect the increase in the demand f and that
sub-premium are still a great value.
Forget environmental concerns: When it comes to
fracking, Germans are worried about how it might affect
beer quality. In a letter to the federal government the
German Brewers Federation  expressed concern that the
exploitation of shale gas could contaminate water
supplies and thus violate the beer purity law of 1516.

German Chancellor Angela Merkel's governing coalition
has drafted regulations for fracking, but the brewers say
their proposed laws don't go far enough. Attempts at
introducing legislation on fracking in Berlin have been
postponed several times. In late-May, Merkel's cabinet
agreed on a proposal to ban fracking in catchment areas
for several lakes but many other water areas would be
exempt from the ban. So far, there has been no
agreement in the EU on how shale gas should be
exploited. European Council President Herman Van
Rompuy said Europe should pursue all energy resources,
but it is up to the individual countries how to do this.
If he were to ask German brewers the answer would be
easy - do not allow fracking anywhere in the country.
New #1 -  After only three months on the market Founders All Day IPA has
become the brewery's largest selling beer.  The sales of this session, low ABV
beer has strruck a cord in a field dominated by imperial and double IPAs.

Top Five-  Largest selling craft breweries are: 1. Boston Beer Co. (Boston), 2.
Sierra Nevada Brewing Co. (Chico, Calif.), 3. New Belgium Brewing Co. (Fort
Collins, Colo.), 4. The Gambrinus Co. (San Antonio, Texas)
5. Deschutes Brewery (Bend, Ore.).

Vulcan Ale -   Star Trek, the Vulcan have their own planet, so it only seems
fair to give them their own beer, too. Just in time to celebrate the release of Star
Trek: Into Darkness. Canadian distillery DeLancey Direct has released a an Irish
Red Ale named Vulcan Ale.  It is only available in Alberta and some areas of British
Columbia, but will expand to all of Canada by early next year.

Save A Butterfly -To help fund research into a little-known butterfly, Odell
Brewing Co. in Colorado is releasing Celastrina Saison. A dollar from the sale of
each 750-mil bottle will go to butterfly research.

Operation Swill

Operation Swill,” a raid executed  by more than 100 New Jersey ABC and
Division of Criminal Justice investigators, targeted 29 establishments that
were allegedly engaging in a practice of filling premium brand bottles with
non-premium brands in an effort to deceive the customer and increase their
profits. The customer paid for the premium brand, but were instead poured
the non-premium brand without their knowledge.

The ABC seized approximately 1,000 bottles which will go through more
rounds of testing by the ABC and the manufacturers. The operation focused
specific establishments because of information from confidential
informants, consumer complaints and testing of samples conducted by both
the ABC and the manufacturers of the brands. The samples were taken by
investigators who visited 63 licensed pubs/restaurants across the state and
covertly took 150 samples by paying for drinks ordered “neat” – that is
with no ice or mixer. The testing used a new device called the True Spirit
Authenticator. The machine provides a preliminary analysis of samples in a
short span of time which was followed by laboratories analysis.  Of the 150
samples 30 were not the brand they purported to be.  Some samples
showed that the liquid was actually rubbing alcohol mixed with
impure water which was then tinted with food coloring.

The large majority of establishments raided were from the
TGI Fridays chain. Penalties for serving a drink other than ordered range
from a 5-day suspension to a 15-day suspension for the third offense.  

The moral of the tale is if you ever go to one of these places be sure to
order beer in a bottle.  Who know what they did to the keg.





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Edited by Jim Attacap

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