Wicked Pete Returns
Elephant Dung Beer
The beer was only available in Japan and sold
out in minutes at $100 a bottle. The beer is a
coffee stout made with elephant droppings!
It’s called Un, Kono Kuro which is a pun on
the Japanese word for excrement (unko).
Un, Kono Kuro uses coffee beans taken from
heaping piles of dung produced by the gentle
giants of Thailand’s Golden Triangle Elephant
Foundation. Those are the beans also used to
create  the infamous $50 cup of elephant
coffee. The beans themselves sell for about
10,000 yen (US$104) per 35 grams.  They are
fed to the elephants and then pass through
their entire digestive system which is a
technique that breaks down proteins in the  
bean, which in turn gives the beer a smooth,
earthy flavor.  According to one taste tester
the beer had a faint bitter aroma, with notes of
roasted coffee.  On the first sip brought an
initial bitterness followed by a wave of
sweetness. Flavors, the taster said, were
similar to what you would find in creamy,
smooth, high quality coffee infused stout.
We'll take their word for it.
The man known by most in the craft beer industry
simply as “Pete” has returned to the beer business. This
time around, Pete Slosberg (of Pete’s Wicked Ale fame)
is betting on a lower alcohol product that is slowly
beginning to become more popular as a craft beer style.
Slosberg has begun crafting Mavericks beer, a line of
session offerings that clock in at less than 4% ABV. The
new line is an extension of products from Half Moon
Bay Brewing Company. Slosberg worked with the
brewery to create a line of session beers, which would
help differentiate Half Moon from the 2,400-plus other
craft breweries already fighting for limited shelf space.
But why did the famed Pete go for low alcohol brews?
The inspiration, he said, was born out of occasional bike
trips across the Golden Gate Bridge and routine beer
sampling of higher-alcohol offerings afterwards.  "After
bike riding 25 or 30 miles and having a great beer of
9 %, I never felt comfortable getting back on my bike
afterwards,” he said. “It made me think, wouldn’t it be
great if I could ride somewhere, enjoy a beer and
continue riding?” And so, Mavericks was born. The
name of one of their beers, the Rye Pale, fits Pete's
situation perfectly - "Back In the Saddle Again".
Beer Boom -  In 16 new breweries in the US went online last month, bringing
the total U.S. to 2,142. During that same time period, another 51 “breweries in
planning” emerged pushing that category to a staggering total of over 1,300.

Women More to Beer-  Beer has passed wine as the beverage of choice
for women ages 18 to 34. One theory as it why is that beer is an affordable way
to buy artisanal since the cost of a bottle of craft beer is  usually less than wine.
That gives female aficionados a chance to conspicuously consume higher quality.

Steel Growler -   A typical growler is a 64-ounce glass beer jug however
they're  problematic for places where glass is prohibited.  Enter The Bräuler, a
stainless steel version that claims it keeps beer colder and hold CO2 better than
glass vessels. Its downside is the cost of around $50 as compared to most glass
ones that generally sell for around $5.

Nation Wide Toast -USA Craft beer week is May 13 -19.  To celebrate it
there will be, for the first time, a  Coast to Coast Toast. at exactly  8:00 p.m.
ET/5:00 p.m. PT on Thursday, May 16. Beer lovers nationwide will raise a glass
of their favorite craft brewed beer.  Join in at your local pub or even at home.  

Bud Can Controversy

Anheuser-Busch is introducing a new, bowtie-shaped beer can that
mirrors its iconic Budweiser logo. The St. Louis-based subsidiary of
Anheuser-Busch InBev NV said that the new cans will be available in a
special 8-pack nationwide beginning May 6. The can has been in
development since 2010. The beer maker says it made major equipment
investments at its can-making facility in Newburgh, N.Y., to facilitate
the 16-step process to create the cans. According to A-B representatives
due to the new design, the can holds 11.3 ounces of beer, compared with
the traditional 12-ounce can and that has sparked controversy.

Although the new cans are clearly more stylish - a unique sort of bowtie
shape-  many Bud fans see the design as a blatant attempt to simply
downsize content while charging the same price. Consumers never really
take kindly to paying the same for less product, and Budweiser could be
facing a product backlash according to early indicators..

As the controversy quickly escalated the company then announced that
the new can won't replace the traditional Budweiser one.  Budweiser's
bowtie logo first appeared in a national advertising campaign in 1956.

As for the position of  BeerNexus  on all if this turmoil - we are surprised
that anyone would be upset about getting less swill in the can.













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