The World Wants Beer
Pour It Our Way
Belgium's PALM Brewery has just released
their "official" guide on how to pour a beer like
a connoisseur: First pour out the beer down
the side of the glass, holding at an angle then
upright, moving the bottle towards or away
from the glass to adjust the amount of head
and to form an extra stable head by forcing
the nitrogen out of the air.

Pour out the bottle in one smooth movement
without swirling, i.e. ensure that the outflow
from the bottle is never completely closed off
by flowing beer when pouring. Swirling
hampers the formation and adjustment of a
stable head and stirs up the "sediment" (yeast
sediment that provides turbidity and extra
bitterness) in bottle-conditioned beers.
When performing the pouring ritual at the
table, leave some beer in the bottle since in it
will contain most of "sediment".
In the last 12 months total beer output rose by more than
60 million hectolitres to reach a total of 1.9 billion
hectolitres. This represents the highest beer output on
record. China alone accounted for almost 42 million
hectolitres of the 60 million hectolitres of the total
increase. Asia and Africa are the "winners" in terms of
global beer output, with growth rates of more than 7%.

Leading the list by a significant margin is China, with an
output of just under 490 million hectolitres. It is followed
by the USA, with an output of 225 million hectolitres,
Brazil (133 million hl) and Russia (98 million hl).
Germany takes the fifth spot with output of just under
96 million hectolitres. Almost 92 per cent of the world's
total beer output was accounted for by the 40 biggest
beer-producing countries.

Almost half of the world beer market can currently be
attributed to the five largest brewing groups, namely
AB InBev, SABMiller, Heineken, Carlsberg and
China Resource Brewery Ltd.
The Big Guys -  Almost half of the world beer market can currently be attributed
to the five largest brewing groups - AB-InBev, SABMiller, Heineken, Carlsberg and
China Resource Brewery.  China leads all individual nations in the total production of
beer.

Just Say No- The Ontario government has denied a request by the province's
convenience stores to sell beer and wine. The Ontario Convenience Stores Association
presented a petition with 112,500 signatures from across the province supporting the
idea of broader retail availability of beer and wine. The petition was started in Vanessa,
where the 80 local residents have to drive 20 minutes to buy a bottle of beer.

Sam Makes Whiskey -  The biggest craft breweries are fending off the
giants with innovation of their own. Boston Beer Co., the U.S.'s biggest and
oldest craft brewery, said two Samuel Adams beers will be distilled into whiskeys,
giving it exposure to the growing spirits market.

US Beer Exports-  Sales of craft beer in the U.S. rose 12% in the first half of
the year, according to the Brewers Association. In Europe, interest in American
craft breweries is also growing. Export volumes of beer from U.S. craft
breweries,to the region jumped 52% last year.

The Survey Says

Which alcoholic beverage is preferred more: Beer, or wine?  According
to a new Gallup report, Americans on a whole are more likely to opt for
a cold one. However, it might be a generational -- and gender-based --
preference. People ages 55 and older are more likely to choose wine,
while their younger counterparts choose beer. And males are more
likely to opt for beer, while females are more likely to opt for wine.

Thirty-nine percent of Americans surveyed said that they drink beer
the most of any alcoholic beverage, followed by 35 percent of
Americans saying they drink wine the most and 22 percent of
Americans saying they drink liquor the most.

Twelve percent of people surveyed said that they had consumed eight
or more alcoholic beverages in the week prior, while 52 percent said
they had one to seven drinks in the week prior and 34 percent said
they hadn't had any alcohol in the week prior. The average number of
drinks consumed in a week was 4.2, according to the report.

The report also shows that 22% think they drink too much, with
younger men being the most likely to admit drinking too much (36
percent), compared with 20 percent of younger women. Meanwhile,
18 percent of older men said that they drank too much, compared
with 8 percent of older women.  According to government guidelines,
moderate alcohol consumption is defined as one drink a day for
women, and two drinks a day for men. At moderate levels, alcohol
consumption has been linked with health benefits including improved
health for women as they get older, a decreased rheumatoid arthritis
risk, a higher quality of life and better heart health.



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Edited by Jim Attacap

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