Who Put Teal In My Beer?
In an effort to fight declining sales
Molson Coors announced it is
launching Coors Light Iced Tea. The
drink is being billed as “Coors Light with
a refreshing taste of Iced Tea” and will
be 4 percent alcohol. According to a
CEO Peter Swinburn, the beer
"addresses some of those occasions
beer doesn't quite seem to fit with.
We've got the world's most refreshing
alcoholic beer sort of meeting up with
the most refreshing nonalcoholic drink
in the world. Those two things go really
well together” he said. The product is
"designed to make beer more attractive
to people who have moved on to wine
or cocktails".Other new products
include Carling Zest, a limited-time-only
beer with citrus flavors and an autumn-
inspired Leinenkugels beer.
Inbev (Bud)will also be entering the
hard tea category with an extension of
its Michelob Ultra line, called Michelob
Ultra 19th Hole Light Tea and
Lemonade. Wonder if they every
thought of simply making a better beer?
How They Saluted St.Patrick's Day
President Barack Obama and Rick Santorum have at least one thing they can agree on:
Both men chose a stout Guinness to celebrate St. Patrick’s Day.
The president drew his beer at a local pub in Washington, wading his way through hundreds
of green-clad revelers. Meanwhile, Santorum drank his with traditional corned beef at a
Missouri Irish restaurant. Mitt Romney didn’t imbibe anything alcoholic Saturday, as it
would have conflicted with his Mormon faith.
It seems beer has a big tent.
the crossroads of the beer world