Sell Beer, Be Safe West Virginia University says it has found a profitable way to curb excessive drinking at home football games: sell beer at concession stands. By tapping kegs at Mountaineer Field, West Virginia has added $700,000 to the athletic department and reduced the number of incidents in which police were called because of excessive drinking by around 30%. West Virginia, with an undergraduate enrollment of 22,717, is one of 20 schools in college football’s 120-team top tier to sell beer to the public at football games, double what it was 10 years ago. Schools and conferences can set guidelines on alcohol sales during sports events, according to Erik Christianson, a spokesman for the Indianapolis-based National Collegiate Athletic Association. Alcohol sales are banned at NCAA championships. . |
Best Beer Now Legal Texas brewers can finally call a beer a beer. And now they can call an ale an ale. They can also tell folks where to find their beers and their ales, as well as their malt liquors. It's all thanks to a recent court ruling as a judge found in favor of plaintiffs who asserted that some Texas Alcoholic Beverage Commission rules were unconstitutional. U.S. District Judge Sam Sparks said the state was effectively forcing brewers to lie about their products. The commission said it won't appeal the ruling. The plaintiffs, Authentic Beverages, Jester King Craft Brewery and Zax Restaurant & Bar, argued in an Austin courtroom that the word beer encompasses all malt beverages, while ale means a style of beer that is made with a certain kind of yeast through warm fermentation. However, commission rules demanded that any malt beverage with less than 4 percent alcohol by weight be called beer. Anything containing more than 4 percent alcohol must be called an ale or malt liquor. The judge said Texas can't force an industry to mislabel a product just to satisfy the state's conception of that product. |
| Feature News from beernexus.com |
Edited by Jim Attacap
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Old Milwaukee Yuks
Actor-comedian Will Ferrell says he
loves Old Milwaukee beer, the value-
priced lager originally brewed by Schlitz
but now brewed by Pabst. Now Ferrell has taken
his love of Old Milwaukee a step further with the
production of a set of grainy, low-budget ads
running as commercials in the Quad Cities region.
Is Ferrell serious, or is this all part of a
tongue-in-cheek campaign cooked up by Ferrell's
comedy website, FunnyorDie.com? The Pabst
Brewing Co., now based in Los Angeles, says the
campaign is real.
"In the case of Old Milwaukee, Will Ferrell was a big
fan of the brand," said Daren Metropoulos, Pabst's
co-owner. ."Metropoulos said Ferrell was interested
in "developing something unique and we allowed
him the freedom to pursue his creative vision and
produce these spots with a local vibe." Currently,
the commercials only air on local TV in the Quad
Cities of Iowa and Illinois however all of the
commercials have been posted on YouTube