Sell Beer, Be Safe

West Virginia University says it has
found a profitable way to curb
excessive drinking at home football
games: sell beer at concession stands.
By tapping kegs at Mountaineer Field,
West Virginia has added $700,000 to
the athletic department and reduced the
number of incidents in which police
were called because of excessive
drinking by around 30%.

West Virginia, with an undergraduate
enrollment of 22,717, is one of 20
schools in college football’s 120-team
top tier to sell beer to the public at
football games, double what it was 10
years ago. Schools and conferences
can set guidelines on alcohol sales
during sports events, according to Erik
Christianson, a spokesman for the
Indianapolis-based National Collegiate
Athletic Association. Alcohol sales are
banned at NCAA championships. .

Best Beer Now Legal

Texas brewers can finally call a beer a beer.  And now they can call an ale an ale.
They can also tell folks where to find their beers and their ales, as well as their malt
liquors. It's all thanks to a recent court ruling as a judge found in favor of plaintiffs who
asserted that some Texas Alcoholic Beverage Commission rules were unconstitutional.

U.S. District Judge Sam Sparks said the state was effectively forcing brewers to
lie about their products.  The commission said it won't appeal the ruling.

The plaintiffs, Authentic Beverages, Jester King Craft Brewery and Zax Restaurant
& Bar, argued in an Austin courtroom that the word beer encompasses all malt
beverages, while ale means a style of beer that is made with a certain kind of yeast
through warm fermentation.  However, commission rules demanded that any malt beverage
with less than 4 percent alcohol by weight be called beer. Anything containing more
than 4 percent alcohol must be called an ale or malt liquor.

The judge said Texas can't force an industry to mislabel a product just to satisfy
the state's conception of that product.
Feature News  
from  beernexus.com
Edited by Jim Attacap
BEERNEXUS
the crossroads of the beer world
     

                Old Milwaukee Yuks

Actor-comedian Will Ferrell says he
loves Old Milwaukee beer, the value-
priced lager originally brewed by Schlitz
but now brewed by Pabst. Now Ferrell has taken
his love of Old Milwaukee a step further with the
production of a set of grainy, low-budget ads
running as commercials in the Quad Cities region.

Is Ferrell serious, or is this all part of a
tongue-in-cheek campaign cooked up by Ferrell's
comedy website, FunnyorDie.com? The Pabst
Brewing Co., now based in Los Angeles, says the
campaign is real.

"In the case of Old Milwaukee, Will Ferrell was a big
fan of the brand," said Daren Metropoulos, Pabst's
co-owner. ."Metropoulos said Ferrell was interested
in "developing something unique and we allowed
him the freedom to pursue his creative vision and
produce these spots with a local vibe." Currently,
the commercials only air on local TV in the Quad
Cities of Iowa and Illinois however all of the
commercials have been posted on YouTube