Bud Light Platinum, a long-
germinating beer concept from
Anheuser-Busch InBev that’s not
quite Bud Light and not really
Budweiser, will finally hit stores in
January. Bet you can't wait.
Belgium-based Anheuser-Busch, the
world’s largest brewer, said that the
new beer “appeals to a key group of
beer drinkers and expands consumer
occasions. It's unique and fun.”
Platinum would have 6% alcohol by
volume and 137 calories. Top-selling
Bud Light, by comparison, has
4.2% ABV and 110 calories while
Budweiser has 5% ABV and
Some beer enthusiasts suggest that
Platinum is Anheuser-Busch’s attempt
to take advantage of growing interest
in craft beers. Some pundits have
postulated that Platinum may turn out
to be a “faux-spirit infused beer” such
as Bud Light flavored with the taste of
Best Beer Now Legal
Westvleteren beers are not legally available outside of the abbey or the nearby café. That is,
until now. The beer, generally regarded by experts as the best in the world, will now be sold
for the outside world in limited supply for a short time. And it will likely never happen again.
Only 93,000 "gift boxes" have been produced, each containing six bottles of the beer and two
glasses. The one-day release was multiple stores of the Belgian supermarket chain Colruyt.
The abbey hope to receive 2.3 million Euros in revenue from the project. The money gained
will be put toward expansion and restoration of the abbey which is in desperate need of major
repairs due to recent storms. Originally sold by the abbey at 25 Euros per box many are now
up for resale. The online Belgium Shop is selling it at $320 per box; e-bay lists one for $250.
The beer itself is a Belgium Quad that boasts 10.2% alcohol by volume. The flavor is lovely
and round, full of cherries, dates, rum, and brandy. Toasted marshmallow and bourbon come
through as well, with a touch of oak and hints of anise. It is delicious, filling, lingering, and
soft, chewy and rich but still vaporous and dry. A beer of contradictions and harmonies.
the crossroads of the beer world