Zip Code Beer
Anheuser-Busch InBev, the
largest brewer in the United States,
has applied for a trademark of zip
codes of 15 US cities.
Chicago-based brewer Goose Island,
which A-B bought this year for more
than $38 million, brews a wheat ale
called 312 in honor of Chicago's area
code. That marketing ploy could be
the inspration behind it all. If it
worked in Chicago why not
The filing at the U.S. Trademark
Office included the area codes of St.
Louis (314), Pittsburgh (412), Miami
(305), San Diego (619), Washington,
D.C. (202), Phoenix (602), Charlotte,
N.C. (704), Las Vegas (702), Dallas
(214), San Francisco (415),
Cleveland (216), Denver (303) and
The company confirmed it had
applied for the trademarks but
declined to provide further
informationdid when contacted
Beer Saves Minnesota
It wasn't the shuttered state parks that prompted Minnesota’s governor and
legislature to resolve a budget impasse recently. Nor was it the 22,000 furloughed
state employees or the disruptions in services for the needy and the disabled.
In the end, it was all about the beer.
The Minnesota state government shut down July 1, after Democratic Governor
Mark Dayton and Republican legislative leaders failed to reach a budget deal.
And for days, there was no end in sight. But on July 12, the Minneapolis Star Tribune
reported that hundreds of bars would no longer be able to serve alcohol because
state permits were set to expire. With no one on hand to issue new permits, there’d
be no beer. The 10,000 places that sell liquor in the state were starting to see a
depletion in stock, as inventories cannot be resupplied without a distributor tax
stamp. The state had stopped issuing those.
And then, the unthinkable: Brewing giant MillerCoors was told to pull 39 of its
brand labels from all shops, bars, and restaurants because it did not process
its registration paperwork in time. The registration was set to expire on July 13.
Suddenly, Dayton and GOP lawmakers were willing to make compromises. The final budget
deal, not much different from where the parties were before the shutdown, was negotiated less
than 36 hours later, on July 15. Maybe members of Congress, facing a much larger
budget problem, should take a breath and have a beer. And thank their lucky
stars that they can still have one.
the crossroads of the beer world