Zip Code Beer

Anheuser-Busch  InBev, the
largest brewer in the United States,
has applied for a trademark of  zip
codes of 15 US cities.

Chicago-based brewer Goose Island,
which A-B bought this year for more
than $38 million, brews a wheat ale
called 312 in honor of Chicago's area
code.  That marketing ploy could be
the inspration behind it all.  If it
worked in Chicago why not
elsewhere?  
The filing at the U.S. Trademark
Office included the area codes of St.
Louis (314), Pittsburgh (412), Miami
(305), San Diego (619), Washington,
D.C. (202), Phoenix (602), Charlotte,
N.C. (704), Las Vegas (702), Dallas
(214), San Francisco (415),
Cleveland (216), Denver (303) and
Houston (713).

The company confirmed it had
applied for the trademarks but
declined to provide further
informationdid when contacted
by BeeerNexus.  

Beer Saves Minnesota

It wasn't the shuttered state parks that prompted Minnesota’s governor and
legislature to resolve a budget impasse recently. Nor was it the 22,000 furloughed
state employees or the disruptions in services for the needy and the disabled.
In the end, it was all about the beer.

The Minnesota state government shut down July 1, after Democratic Governor
Mark Dayton and Republican legislative leaders failed to reach a budget deal.
And for days, there was no end in sight. But on July 12, the Minneapolis Star Tribune
reported that hundreds of bars would no longer be able to serve alcohol because
state permits were set to expire. With no one on hand to issue new permits, there’d
be no beer. The 10,000 places that sell liquor in the state were starting to see a
depletion in stock, as inventories cannot be resupplied without a distributor tax
stamp. The state had stopped issuing those.

And then, the unthinkable: Brewing giant MillerCoors was told to pull 39 of its
brand labels from all shops, bars, and restaurants because it did not process
its registration paperwork in time. The registration was set to expire on July 13.

Suddenly, Dayton and GOP lawmakers were willing to make compromises. The final budget
deal, not much different from where the parties were before the shutdown, was negotiated less
than 36 hours later, on July 15.  Maybe members of Congress, facing a much larger
budget problem, should take a breath and have a beer. And thank their lucky
stars that they can still have one.
Feature News  
from  beernexus.com
Edited by Jim Attacap
BEERNEXUS
the crossroads of the beer world
             

             
Russia Limits Beer

The slow but steady gain of beer over vodka
as the drink of choice among Russians
suffered a setback when President Medvedev
signed a law restricting beer sales outdoors and
late at night.

In the last decade, as Russians’ incomes have risen,
brewers have earned remarkable profits despite the rising
taxes on beer. The new law could particularly harm the
Carlsberg Group of Denmark, the leading beer seller in
Russia with about 40 percent of the market. Part of the
success with sales was because of the widespread
availability of beer in Russia and the police’s tolerance of
drinking in parks and on the subway.

The new law, will restrict sales from 11 p.m. to 8 a.m. It
comes after similar regulations for vodka. The law also
prohibits sales from sidewalk kiosks and at train stations.
That could be a problem for brewers, as about 30 percent
of beer sales now come from these sites.

Russians still drink slightly more vodka than beer. Russian
regulators say the average consumer drank about 12.5
liters of alcohol last year, with beer accounting for about
four liters and vodka more than five liters