Co-Founder of
Boston  Beers Fails

Rhonda Kallman became a
household name among craft beer
drinkers as the co-founder of Boston
Beer and as one of the stars of movie
Beer Wars. Kallman’s struggles to
grow her business, New Century
Brewing, was one of the primary
plotlines of the film.  Her struggle is
now over and her venture has failed.  
The FDA’s banning of one of her two
products, Moonshot, was the final nail
in the coffin.

Kallman is shutting down New Century
Brewing for good this month.  She
blames the FDA that essentially
banned New Century’s Moonshot
beer because it contained caffeine.
Kallman, who founded and ran New
Century out of her home questioned if
the government cares anything about
small business and job creation.

In addition to the FDA Kallman's
problems included craft beer drinkers.
who stayed away from her
products in droves.

Don't Forget to Have aBeer

Drinking to forget? You'll have to try a lot harder than that -- a steady booze habit can
actually save your mind, not erase it.  It's beyond all doubt at this point that beer and other
alcoholic drinks are a brain preservative. Now, a new study from Germany confirms it again.

Researchers tracked more than 3,200 people 75 years old and up who did not have dementia
at the start of the three-year study, and divided them into groups based on drinking levels:
nondrinkers, light drinkers, moderate drinkers, and heavy drinkers.

Researchers say those who tipped a glass or two a day were 30 percent less likely to develop
dementia and 40 percent less likely to suffer from Alzheimer's disease than nondrinkers.
Now, if this study had been on broccoli instead of alcoholic beverages researchers would
conclude that you should eat more broccoli.  But they're always afraid to make that leap when
it comes to beer and liquor -- and this case is no different. The researchers are saying that
seniors shouldn't have to stop drinking but it doesn't mean they should start, either.

We disagree. If you've been holding off on drinking out of some vague sense that it's wrong,
crack open a bottle and find out what "right" tastes like.  Moderate drinking won't just lower
your dementia risk -- it'll also protect your heart, lower your diabetes risk, prevent cancer,
and even help you live longer.

Just use a little common sense here -- keep it to a couple a day, and you'll have nothing to
worry about, except for rising beer prices.

(data supplied by Peter Tamburro)
Feature News  
Edited by Jim Attacap
the crossroads of the beer world

Recession Helps Craft Beer

In spite of or maybe because of the stagnant
job market beer sales are climbing. So the old
adage hat the booze industry survives in a
recession because people drink even when
they're broke -- appears to be true.  Need proof?  Well-
alcoholic beverage sales grew by nearly 10% during the 12
months ended June 30 even though the average
unemployment rate during that time exceeded 9.3%.

It's not just the manufacturers who are benefiting. other
categories of the alcohol industry maintained growth
throughout the recession, including retailers, wholesalers
and bars.Wine and spirits experienced uninterrupted
growth, as did the high-end craft beers. The loser appears
to be the so-called "legacy beers," including iconic brands
such as Budweiser and Coors Light, from Molson Coors.

Brewing, managed to carve out a sales gain of 1.1% in
2010, according to Standard & Poor's but sales for Miller
High Life and from Molson Coors, dropped more than 4%
last year.  Sales for Budweiser, the flagship brand for
Anheuser-Busch InBev Inc., plunged 7.3% in 2010, while
Busch sales dropped more than 6%, Bud Light sales
slipped nearly 2% and Natural Light fell 3%.