Wrestling With Beer
Eric Bischoff, of WCW, WWE and
most recently TNA wrestling fame is
the newest cast member to enter the
craft beer ring, and he’s hoping he
won’t have to tap out anytime soon.
His company is called Eric Bischoff
Family Brewing, and now is
distributing beer in the Wyoming,
Montana and Idaho markets. His first
beer, Buffalo Bill Cody, is a medium-
bodied rye brew that features the
iconic Wild West figure on the label.
Bischoff said the beer was brewed
with the session drinker in mind.
Pale Ale and Stout are due later this
summer. All of his beers are currently
being contract brewed through
Yellowstone Valley Brewing, in
Montana. Don't be against his
success. His list of accomplishments
includes a NYTimes best-selling
book, his own production company,
amd ,managing the revenue the
WCW to record profits.
A word to Eric, forget the Western
names, we want wrestling ones!
Brooklyn Beer Banned
The Brooklyn Brewery announced that the TTB denied the label for their new beer which was
to be called The Tonic. The TTB, the short name for an agency called the Federal Alcohol
Tobacco Tax and Trade Bureau, governs product labels for beer
(bottles, cans and kegs), wine and liquor.
The label ban came after all the artwork for The Tonic was completed and after advertising
had begun. Fortunately for Brooklyn, this is a draft only beer so the cost of re-packaging will
be virtually zero aside from any point-of-sale materials like posters. Then again, in 100
years, those poster may show up on Antique Roadshow and sell for a pretty penny.
The beer was inspired by a cocktail called The Penicillin. When the beer was first brewed that
was the name chosen. However, when "The Penicillin"was submitted to the TTB it was
denied. So the brewery next came up with The Tonic. When that too was denied Brooklyn
was in rare company as one of the few breweries ever to have two label
rejections for the same beer!
So why all the fuss over t names? According to the TTB both The Tonic and The Penicillin
could mislead or persuade a prospective buyer into thinking there are health benefits into
drinking the alcoholic product. To be kind, let's just say that to we at BeerNexus, the concept
is far-fetched. The Concoction still has yet to be approved as well and the beer isn’t expected
to be released until mid-June.
the crossroads of the beer world