| Tweet For Beer Kevin Zelko likes to think of himself as a smartest beer vendor who works Seattle Mariners baseball park. The 36-year-old teacher who, for the past five seasons has served beer at Safeco Field, is ready to take orders from fans in the stands. Send a message to his Twitter address, @Msbeervendor, your seat and your order and he’ll be there with your beer Zelko says he normally sells about 80 beers during an average home game from the beginning of the game until the first pitch of 8th inning, when he has to stop. On those days he pulls in about $125. On weekends, he can sell more than 100 beers and pull in closer to $200.Zelko says he hopes taking his vending to Twitter will take some of the guesswork out of his game by making his routes more direct. Not only will an ordered beer likely mean a better tip, but he also says that fans with smartphones, are more likely to have more wealth and therefore have more money to spend. |
Breakfast Beer Paranoia A new beer to be launched in Auckland, New Zealand's largest city has been slammed by alcohol watchdogs concerned about its promotion as a "breakfast beer." The cherry-flavored wheat lager is described as "a beer the ladies can enjoy too ... if you're having a champagne breakfast but don't fancy champagne, have a beer instead," on company promotions and ads. The beer, made by Marlborough brewery Moa, contains 5.5 percent alcohol has been slammed as "irresponsible."by the National Addiction Centre director Doug Sellman who said said the marketing of the beer was "a completely irresponsible stunt from a health and addiction perspective, because it is normalizing pathological behavior." National manager of Students Against Drunk Driving Anna Reid was concerned people would be leaving a "boozy breakfast" at a time when children were going to school and people were going to work. Moa co-owner Geoff Ross said the company was not trying to create irresponsible behavior. In a statement, Ross said "look at cultures like Germany where a lager in the right circumstances is part of the culture, or Italy where the grappa is used as a morning pick-me-up. Cultures around the world consume alcohol in the right way, and that includes breakfast.” |
| Feature News from beernexus.com |
Edited by Jim Attacap
 |  |
 |
| |
 |
| BEERNEXUS the crossroads of the beer world |
Coors CEO's Salary Revealed
The CEO of Molson Coors Brewing Co.
saw the value of his pay package shrink
13 percent in 2010 as the brewer dealt with
falling beer sales.
Peter Swinburn's total compensation was valued at $7.1
million for the fiscal year. That's down from $8.1 million the
year before, according to an Associated Press analysis of a
regulatory document filed this week.
Most of the decline was accounted for by shrinking stock
awards, which fell 34 percent to $2.3 million.Swinburn's
base salary totaled $941,667, 8 percent higher than in
2009.
Molson Coors gave him a nearly $1.9 million performance
-based cash bonus, 10 percent lower than the one he was
given in 2009. His compensation also included $1.5 million
worth of options awards, up 10 percent from the prior
year. He also received $384,368 in other compensation,
which includes perks such as sports tickets, a car
allowance and parking allowance. That's up 41% from the
year before. However, if you still feel Mr. Swinburn is
underpaid then switch from your favorite craft beer to any
one of the Molson or Coors products. We're sure he'll
appreciate the gesture.
