Miller Lite has introduced the Vortex
Bottle in hopes of lifting their flagging
beer sales by convincing you that
swishing around your beer as it pours
somehow makes it taste better. The
bottle has a specially designed interior
grooves that “create a vortex as you’re
pouring the beer.” (See it in action)
MillerCoors is supporting the launch
with an "aggressive," integrated
marketing plan, it said. This new twist
on the standard beer bottle will be
featured in television, radio, print, and
digital advertising, as well as PR, digital
marketing and a full array of retail
The Vortex bottle, which was developed
in partnership with Owens-Illinois
specifically for Miller Lite begins hitting
shelves in June.
|All Can Beer Fest
Leave it to the guys at Oskar Blues Brewery to create a beer festival dedicated strictly to
canned craft beer - and why not, since they were the ones who did it first.
On June 26, the company will host Burning Can, a festival at Sandstone Park in Lyons (where
Oskar Blues was founded) featuring at least twelve to fifteen (Oskar Blues is still getting
commitments) pioneering breweries - all of whom can their beers.
"It will definitely have a Colorado focus since there are so many brewers canning here now.
But we will extend the invitation outside of that," says Oskar Blues spokesman Chad Melis,
adding that attendees will get a commemorative glass and be able to sample four ounce pours
- all from cans, of course - along with other shwag.
Colorado brewers currently canning include Oskar Blues, Upslope, New Belgium, Ska,
Breckenridge, Wynkoop, Steamworks, Silverton and Pug Ryan's. Boulder Beer Company
plans to being canning its Hazed & Infused by the beginning of June, while Avery Brewing will
follow suit with its IPA, Ellie's Brown, White Rascal and the new Joe's Premium Pilsner.
Other new cans expected this summer are Wynkoop's Silver Back Pale Ale and New
Belgium's Ranger IPA (which is already out in cans in limited quantities).
Burning Can will be held from 1 to 4 p.m. For tickets, log onto www.oskarblues.com.
|Top Beers Selected
American brewers won five major awards at the 2010
Australian International Beer Awards and a boutique
Norwegian brewery, Nøgne Ø, captured the biggest prize,
the Champion Exhibitor Trophy. Nøgne Ø also took home
the Champion Small Brewery Award. An international panel
judged more than 1,170 beers, including 495 international
entries. The Australian International Beer Awards was first
held in 1993 and is now the preeminent beer fest for the Asia-
Winners from the USA included: • Champion Lager – Hoss
Rye Lager, Great Divide Brewing Company, Colorado;
Champion Belgian & French Ale – The Sixth Glass,
Boulevard Brewing Company, Missouri; Champion Hybrid
Beer – Black Butte XXI, Deschutes Brewing, Oregon; Gary
Sheppard Memorial Trophy (best new exhibitor) – Big Sky
Brewing Company, Montana, USA
Most Expensive Beer in Britain
It's the most expensive pub pint in Britain - at an eyewatering
£5.80.The nation's dearest draft beer even comes with a
warning from bar staff before they pull a pint. The beer is
Leffe Blonde and the price is more than triple what
is charged in the supermarket!
According to the Good Pub Guide, the average price of a pint
in the UK is £2.68 - up 10 per cent on last year.
Landlord Alastair Choat said: It's expensive but we sell a lot
and it's not as if we don't warn people."