|Lowers Sale = More Profit
Two of Europe's largest brewers,
Heineken and Carlsberg, reported
surging profits as both reduced costs,
but they also reported declining volume.
Heineken said its annual profit rose to
1.02 billion euros ($1.39 billion) from
209 million euros as the group was able
to record a 215-million-euro gain.
Oveerall revenue at Heineken, rose 2.7%
to 14.7 billion euros. On a comparable
basis, Carlsberg's profit grew 18% as
price hikes and cost cuts offset a 5.4%
drop in their beer volume.
The biggest volume drop came in
Central and Eastern Europe, where
volumes stumbled 9.3%, though they
also dropped 5.2% in Western Europe
and 4.6% in the Americas.
Lobbying for Beer
The Beer Institute has just reported they
spent over half a million dollars last year
lobbying the Congress and various states
on labeling, taxes and other issues.
The trade group — whose members
include Anheuser-Busch InBev,
Heineken USA Inc. and MillerCoors —
also lobbied on regulatory matters
affecting brewers, including funding for
programs to combat underage drinking
and enforce laws against it, food safety
and other issues.
|Save Water, Make Beer
Drinking less beer and more water is usually a good diet plan -- unless you're the world's
largest beer brewer. Instead, Anheuser-Busch InBev is planning to
make more beer while reducing water use.
Every liter it produced in 2008 required about five times as much water to produce it than in
2010 . But faced with growing water scarcity around the world and ever increasing pressure to
cut consumption even more, the company has announced that by 2012 they will ratchet down
their current water/beer ratio to 3.5 liters of water per liter of beer. That would represent a 30
percent reduction from current usage. AB InBev says, it's about halfway to that goal.
AB InBev, which operates in 23 countries worldwide, is among the 60 percent of major
beverage manufacturers -- as well as other water-intensive industries, such as power and
mining sectors -- looking to reduce their water footprints.
AB InBev operates 140 breweries worldwide and sees current high-growth areas in China and
Latin America, including Brazil, two countries with major water supply and quality concerns.
|New Beer Fights Wrinkles
Sho Sind, chief scientist at the Akita Research Institute of
Food and Brewing in Japan, claims he has invented, after 5
years of research and thousands of dollars, a beer that works
like a facial and will give you smooth, wrinkle-free skin.
"I wanted our beer to not only taste good, but to have some
health benefits. Local brands of beer can't survive in the
competitive market unless they have some unique features,"
Sind said. "This beer will be popular with males and females."
The as of yet unanmed beer is said to be rich in hops and
polyphenols that supposedly stop an enzyme responsible for
wrinkles and sagging skin.
Hops contain several characteristics that brewers desire in
beer. They contribute a bitterness that balances the
sweetness of the malt; hops also contribute floral, citrus, and
herbal aromas and flavors to beer; they have an antibiotic
effect that favors the activity of brewer's yeast over less
desirable microorganisms; and the use of hops aids in 'head
retention', the length of time that a foamy head created by
carbonation will last. Mr. Sind's beer reportedly tastes like a
heavily hopped double IPA with a malty finish.
The beer is not currently available. Plans are for it to be
contracted brewed and test marketed in the next few months.
For those who can't get enough of beer, they can go all the
way by soaking in a tub of their favorite drink. Beer spas in
Austria, Germany, and the Czech Republic are famous for
this relaxing dip that is reportedly good for the skin.
"Beer is very good for the skin because of the vitamins and
the yeast. It's cleansing and drying," according to Hedwig
Bauer, owner of the Landhotel Moorhof in Franking, Austria.