| more most popular... United Kingdom is traditionally famous for its ales. However, recently ales have been beaten by lagers on all fronts with Carling holding the first place, Australian Foster’s and Belgian Stella Artois are ranked second and third respectively whileCarlsberg is the fourth top seller. Ireland sales show that Guinness has been losing its market share during the last years but it still dominates the beer market with more than half of total sales. Among lagers, Harp is the most popular brand but it is also produced by the owner of Guinness, Diageo, so they are not quite in competition. Belgium is beer lovers’ heaven but is the also the homeland of the world’s No. 1 brewer AB InBev. However, Stella Artois, their flagship brew, only has a market share of 8%. Leading the pack is AB InBev’s Jupiler that enjoys an impressive 40% share of the market. |
| No Taste, Less Filling Chicago-based MillerCoors is trying to prove that its new brew -- sort of a diet beer -- is no fad, and so far its sales momentum continues to increase. The company's MGD 64, which has just 64 calories, has been one of the biggest success stories in the beer world. Most of MGD 64's sales come from consumers who normally don't drink much beer but are drinking more now because they can choose an ultra-low-calorie brew, said Sharon McLenahan, MillerCoors' senior director of heritage brands. MGD stands for Miller Genuine Draft and 64 replaced the weak-selling Miller Genuine Draft Light, a conventional light beer. MGD 64 has 32 fewer calories than Miller Lite and 79 fewer calories than Miller Genuine Draft. It also has less alcohol: 2.8% compared with 4.2% for Lite. MGD 64 had racked up $100 million in sales since its introduction making it the fastest growing beer in the marketplace. Archrival Anheuser-Busch has taken notice with the launching of Select 55, a 55-calorie brew that it touts as the world's lowest-calorie beer. The beer giant so far is just testing the super-low-cal market, debuting Select 55 in 15 metro areas. If it goes full-tilt with a national rollout, history indicates Bud is the best bet to eventually lead the low-cal market. All of which goes to prove that no taste is not a negative to a lot of consumers. |
Feature News from beernexus.com
| Latest Statistics: Most Popular Beers Many people believe that Budweiser is the undisputed leader on the American market. However, it’s Bud Light that has been #1 since 2001. This brand enjoys a 16% share of the global sales in spite of the fact that it is available only in the US, Canada, Columbia, Mexico, Ireland, and Sweden. Budweiser is the second-best in the United States. The next are Miller Lite, Coors20Light, and Corona Extra. At the moment, Canada’s most popular brand is Labatt Blue. Coors Light is ranked second and Molson Canadian - third. In Mexico, Corona indeed is the best- selling beer. It also is the most widely distributed beer in the world and can be bought in more than 150 countries. The nation’s second and third most loved beers are Tecate and Dos Equis. Tecate Light is close at their heels. In Germany’s 1300 breweries (in the total number of breweries), lagers, of course, dominate the market. Krombacher, Bitburger, Warsteiner, and Beck’s are the most popular and the most exported of German beers. The Netherlands is dominated byHeineken. Its closest rival Amstel is produced mostly for export, \Grolsch is ranked third, and is lagging behind considerably. |
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edited by Jim Attacap
