
| "Irresponsible" Scottish Brewery A Scottish brewery has been branded "irresponsible" after launching what it said was the UK's strongest beer. With an 18.2% alcohol content, a 330ml bottle of "Tokyo", made by BrewDog, contained six units of alcohol - twice the recommended daily limit. The company insisted the beer's high quality would help tackle the country's binge-drinking culture claiming people consume less quantity of beers with unique flavors. the group Alcohol Focus Scotland branded the brewer's argument "deluded". The brewing company's latest product uses jasmine, cranberries, malts and American hops, and is then fermented with a champagne yeast to make the high alcohol content. BrewDog has produced a run of 3,000 limited edition bottles of Tokyo. |
| Beer Ice Cream Floats The new summer fad is beer in ice cream. It may sound strange but it does make a refreshing change of pace from that ubiquitous brewpub finale, cheesecake. The most popular "float" is a scoop of raspberry sorbet served in a stemmed Belgian glass filled with lambic. Many beer themed restaurants report that a triple decker treat: fudgy brownie, vanilla ice cream and porter poured on top is also a top seller. Sweet cream, whipped and frozen smooth, is a perfect foil for malty, slightly bitter flavors of beer. If you are watching calories and want to stay away from ice cream try blending chocolate, or tropical fruits with your beer. It may take some experimentation to find the perfect combination for your tastes but that's part of the fun. Lastly, if you prefer something icy and refreshing try freezing fruit lambics. It's perfect as an intermezzo sorbet substitute or just as a chilling pick me up on a hot day. |
| Starbucks' Beer Starbucks Corp. will add beer and wine to its menu of coffees, teas and snacks at one of its Seattle locations. The store has been named “15th Avenue Coffee and Tea inspired by Starbucks”. Starbucks plans to serve alcohol at two additional stores in Seattle in the next month. The performance of the Seattle area stores will determine if Starbucks will sell alcohol elsewhere. The beer and wine selection will range from $4-$7. Unlike most bars the new Starbucks will also host live music and poetry readings and sell espresso from a manual machine rather than the automated type in most of the chain's stores. The coffee giant has had a rough year, closing nearly 600 stores in early 2008. In an effort to improve income Starbucks is implementing other trial menu initiatives, including smoothies and ‘drinkable sorbets’. Beer Soars in China China's Tsingtao Brewery has soared 65 percent increase in sales this year making it one of the world's fastest growing beers. China's beer market is valued at almost $36 billion (200)9 compared with about $17 billion in 2001. In contrast, neighboring Japan's mature beer market is valued at about $42.5 billion, but its size has been steadily declining ($51 billion in 2004) |