| National Beer Day Beer lovers in the UK are calling for a National Beer Day as part of a plan to save the "great British pub." More than 200 MPs and TV celebrities have given the push special publicity. The demand was made at the start of National Cask Ale Week, backed by the Campaign for Real Ale (CAMRA) and the Independent Family Brewers of Britain (IFBB). If the proposal becomes law the UK would be the first nation with an official beer holiday. Big Fort Dogfish Head Fort is now available. It is meant to be a beer that will last the ages, like a fort is meant to do. The beer is a whopping 18 percent alcohol putting it more into a category of wine or even borderline spirit. It is brewed with 20 pounds of raspberries for each barrel during the primary fermentation. This keeps the fruity aroma and taste after the boil, while the yeast eats the abundant natural natural sugars that boost the alcohol content. |
| Stone, Stone, and more Stone Stone beers have become one of the fastest selling most popular brews on the planet. The latest buzz is that they will soon be adding to their impressive portfolio. Our secret informants tell us to be on the lookout for: Stone Imperial Red Ale -sweeter, more approachable version of Arrogant Bastard Ale. Stone Imperial Porter- a large, smooth, fruity thick porter. With most brews that carry the term Imperial, this brew is between 7-9% abv. Stone Peated Scotch Ale- a complex, earthy, peaty, malty Scottish Style Ale at about 7%. Stone Everything But The Kitchen Sink Stout- A smoked, thick malty beer. Stone Unfiltered Cali-Belgique IPA (Cali-België)- a funky Belgium style triple. Stone Bombastic Lager- Dark Lager; a big bold beer hovering near 8% ABV Collaboration REDUX - a version of the Jolly Pumpkin / Stone Special Holiday Ale, that will be fermented with Brettanomyces in oak barrels. |
Feature News from beernexus.com
| Cold is spelled Coors Watch for the new ad campaign designed to make Coors Light beer synonymous with “cold” and help differentiate the brand from competitive brews. That brand image has been successful enough so far to bring Coors Light into a virtual tie with Miller Lite for the ranking of No. 2 light beer behind the longtime sales leader, Bud Light. Coors Light is betting everything on the appeal of their cold-activated cans. The mountains on the cans’ labels turn from white to blue when the beer is the "right" (cold) temperature for drinking. The centerpiece of the campaign is a microsite, or special Web site- the National Glacier Tracking Center of the Storm Channel. There is no such channel, of course, and no national effort to track runaway glaciers But there will be video clips, maps and other materials on the microsite that keep tabs on “recent drastic temperature changes” that caused a “massive avalanche in the Rockies,” which resulted in several large glaciers breaking free and floating on rivers toward large cities. The glaciers are meant to remind consumers of the “Rocky Mountain cold refreshment” that Coors Light promises to deliver. Cans account for 60 percent of the sales volume for Coors Light. The cans start to turn blue at 48 degrees and turn fully blue at 44 degrees. |
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