|National Beer Day
Beer lovers in the UK are calling for a
National Beer Day as part of a plan to
save the "great British pub."
More than 200 MPs and TV celebrities
have given the push special publicity.
The demand was made at the start of
National Cask Ale Week, backed by
the Campaign for Real Ale (CAMRA)
and the Independent Family Brewers
of Britain (IFBB). If the proposal
becomes law the UK would be the first
nation with an official beer holiday.
Dogfish Head Fort is now available. It
is meant to be a beer that will last the
ages, like a fort is meant to do. The
beer is a whopping 18 percent
alcohol putting it more into a
category of wine or even borderline
spirit. It is brewed with 20 pounds of
raspberries for each barrel during the
primary fermentation. This keeps the
fruity aroma and taste after the boil,
while the yeast eats the abundant
natural natural sugars that boost the
| Stone, Stone, and more Stone
Stone beers have become one of the fastest selling most popular brews on the planet. The
latest buzz is that they will soon be adding to their impressive portfolio. Our secret
informants tell us to be on the lookout for:
Stone Imperial Red Ale -sweeter, more approachable version of Arrogant Bastard Ale.
Stone Imperial Porter- a large, smooth, fruity thick porter. With most brews that carry the
term Imperial, this brew is between 7-9% abv.
Stone Peated Scotch Ale- a complex, earthy, peaty, malty Scottish Style Ale at about 7%.
Stone Everything But The Kitchen Sink Stout- A smoked, thick malty beer.
Stone Unfiltered Cali-Belgique IPA (Cali-België)- a funky Belgium style triple.
Stone Bombastic Lager- Dark Lager; a big bold beer hovering near 8% ABV
Collaboration REDUX - a version of the Jolly Pumpkin / Stone Special Holiday Ale, that will
be fermented with Brettanomyces in oak barrels.
|Cold is spelled Coors
Watch for the new ad campaign designed to make
Coors Light beer synonymous with “cold” and help
differentiate the brand from competitive brews. That
brand image has been successful enough so far to
bring Coors Light into a virtual tie with Miller Lite for the
ranking of No. 2 light beer behind the longtime sales
leader, Bud Light.
Coors Light is betting everything on the appeal of their
cold-activated cans. The mountains on the cans’ labels
turn from white to blue when the beer is the "right"
(cold) temperature for drinking. The centerpiece of the
campaign is a microsite, or special Web site- the
National Glacier Tracking Center of the Storm Channel.
There is no such channel, of course, and no national
effort to track runaway glaciers But there will be video
clips, maps and other materials on the microsite that
keep tabs on “recent drastic temperature changes”
that caused a “massive avalanche in the Rockies,”
which resulted in several large glaciers breaking free
and floating on rivers toward large cities.
The glaciers are meant to remind consumers of the
“Rocky Mountain cold refreshment” that Coors Light
promises to deliver. Cans account for 60 percent of
the sales volume for Coors Light.
The cans start to turn blue at 48 degrees and turn fully
blue at 44 degrees.