2/3 of a pint?

British officials considering allowing
pubs to serve two-thirds of a pint of
beer as well as pints and half-pints,
tinkering with a national icon in a
break with centuries of tradition.

Facing a downturn in profits due to
the credit crunch, the smoking ban
and rising alcohol taxes, pubs are
keen to try out anything that may
boost trade, in particular by tempting
women who do not fancy drinking a
whole pint (568 millilitres).  Currently,
draught beer and cider is served in
Britain in pints or half pints.

A third of a pint remains a legal
measure, though it is rarely seen
outside hardcore beer festivals.  
England's Ale Measures Act 1698
stated that beer should be sold in
pints or quarts (two pints) -- anyone
selling short measures being "of evil
consequence" and guilty of "a great
wrong and prejudice to wayfaring
men, travellers, manufacturers,

The Campaign for Real Ale (CAMRA),
meanwhile, felt that rather than
smaller glasses, pubs should first of all
be filling up the ones they have.
Beer Beats Newspapers

As print newspapers crash and burn, it’s looking like drowning your sorrows away in beer
may have been the wiser investment, at least according to a study from StocktAdvice.com

Instead of investing $10,000 in newspaper companies three years ago, you would be
financially better off buying the same amount in kegs of beer, downing a six pack a day,
and collecting the deposit, says Vin Crosbie, stock analyst.

Fifty-five half-kegs of Budweiser ($105 each, plus a $75 deposit per keg three years ago)
would net you 22 full kegs and $4,125 in deposits after consumption.
you would end up with just over $3,000 today after a $10,000 investment in 2005
if you split your investment evently among the nations top 20 papers.

He's the One to Blame

Green beer. Blue beer. Beer with the frothy 'head' in the middle of the glass, rather than
at the top. Beer which emits light. For Barry Axcell, chief brewer at the world's third-
largest brewer, SABMiller, these are some of the more outlandish concepts he has helped
design. As it is, Mr Axcell has overseen a number of marginally less unorthodox
developments. His firm launched a black lager called Miller Midnight into Russia this
month. It has also successfully produced a pineapple version of the Chinese beer brand
Snow it part owns. And Miller Chill, brewed with lime and salt to tap into the Latinisation
of American culture, became a hit after its US launch last year.
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Stop the Stocks

Nearly 1,000 people gathered outside Thailand's stock
market recently to protest against plans to list one of
the country's top beer makers, claiming the move
would threaten the nation's morals. Campaigners from
the Network Against Alcoholic Beverages submitted a
letter to the chairman of the Stock Exchange of
Thailand (SET) urging him not to accept Thai
Beverage's application. The company had attempted
to get listed several times in the past few years but  
were denied thanks to protests led by conservative
monks who said beer offended morals in mainly
Buddhist Thailand. Thais are among the world's
heaviest drinkers, but a strong puritanical strain
dominates their society.  Thai politicians often
capitalising on this by reducing opening hours of bars
and banning alcohol advertising.

Guinness Light

Guinness Red - which it says is lighter in colour and
taste than the traditional black stuff, has quickly
become a best seller since its recent introduction
The brew is aimed at those who like the brand but only
drink it rarely - perhaps while watching sport or on St
Patrick's Day. And like most extensions of a brand, the
plan of Guinness owner Diageo is to steal market
share from rival brewers.
After a trial in 140 pubs in 2007, it has been extended
to about 700 in central England.  
Next up is a trial run in the USA.