| Carbon Neutral Beer Adnams' brewery's environmentally friendly beer, East Green, is the world's first carbon neutral beer. Rob Flanagan, Adnams sales director, said: " The draught version is even more environmentally efficient because it is packed in casks rather than bottles. We know that there is a growing demand for ethical products and we believe a beer with low environmental impact is what our customers want.” The beer is brewed in Adnams’ eco brewery, designed to recycle 100 per cent of the steam created during brewing which is then used it to heat 90 per cent of the next brew. It is made with Suffolk- grown high-yielding barley to keep food miles down and Boadicea hops, which are naturally aphid-resistant so reduce the pesticide use. We at BeerNexus have only one question -does it taste any good? Space Beer To prepare for a future in which humans spend extended periods of time in space Japanese brewery Sapporo Holdings said it would make beer using the third generation of barley grains that had spent five months on the International Space Station in 2006. "We want to finish the beer by November. It will be the first space beer," Sapporo executive Junichi Ichikawa told reporters. We at BeerNexushave only one question- does it taste good? |
| Beer Fit For A Queen It's a beer fit for a queen. Marking today's 55th anniversary of the Queen's coronation, Foster's Brewery has sent the Queen a gift-wrapped bottle of Crown Ambassador Reserve lager, the first from a limited release of 5000 champagne-style bottles. The same beer will soon be available to the regular public at $60 per bottle. The gesture is a crafty marketing hook to launch a new drinks category Foster's master brewer John Cozens calls "luxury beer". "It's expensive to make and it's expensive to package but it's Australian, it's luxury and let's hope there's more to come," said Mr Cozens, head brewer for 39 years. Other Australian brewers have begun to embrace the "luxury" beer angle as drought, grain costs and availability shrink profit margins. John Cozens with a bottle of Crown Ambassador Reserve |
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| Goodbye Budweiser?? Anheuser-Busch Cos Inc plans to reject InBev NV's unsolicited $46.3 billion takeover offer, saying it undervalues the company. Anheuser-Busch is best known as the brewer of Budweiser beer, and InBev, as the maker of Stella Artois and Beck's. In rebuffing InBev's offer, Anheuser-Busch plans to map out its own restructuring plan soon that would include the sale of the company's theme park operations, a large number of layoffs, more than $500 million in cost-cutting efforts and the sale of Anheuser- Busch's packaging unit. Analysts had speculated InBev may have to raise its offer by more than $3 billion, to around $70 a share, to woo A-B shareholders into a deal to create the world's largest brewer, making a quarter of the world's beer. The original $65-a-share offer tops Anheuser's all-time high and is 35 percent higher than the average share price over the preceding month. The namesakes behind the Anheuser-Busch operation own less than 3% of the company's stock, meaning there would be little they could do to halt a hostile bid. Perhaps more important will be the actions of Warren Buffet, who controls closer to 5% of A-B shares. The billionaire the second-largest investor in the company. Those opposed to any sort of sale have set up a website, saveab.com, with an online petition where citizens including Missouri Gov. Matt Blunt, have committed to “joining the effort to keep Anheuser- Busch owned and operated right here in America.” |
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