|Cold Beer in Seconds
A young New Zealand inventor has
found a solution to the unpalatable
problem of a can of warm beer - a
device that turns a tepid beverage
into a cold drink within seconds.
And the portable gadget, which has a
cooling capacity almost four times
that of regular ice with the advantage
that it doesn't water down your drink,
could spell the end of lugging a heavy
chilly bin to the beach.
Kent Hodgson, a 22-year-old student
calls his invention Huski. "You have
plastic cooling cells which are pressed
down into a device which houses the
liquid carbon dioxide. The liquid CO2
expands and is pressurised into dry
ice in the base of the cooling cells."
With a surface temperature of minus
78.5C, dry ice has a cooling capacity
almost four times that of the same
amount of regular ice.
"The cooling power is almost instant
and is utilised for several minutes and
it doesn't dilute the drink like ice
would," said Mr Hodgson.
One straw line canister can fill thirty
330 ml bottles at a cost of 7c each.
Mr Hodgson said he was looking at
patenting the Huski, which he expects
to retail at around $50.
Bud Touts Quality
Anheuser-Busch noting the growing
premium/boutique beer market share,
is taking a new tack in its 2008
marketing. It will emphasize the
quality of ingredients and brewing
techniques in its core brands,
Budweiser and Michelob. The strategy
is an attempt to give them some of
the cachet that has pushed sales of
imports; the company will drop about
$30 million on this campaign.
BUD is reacting to two challenges:
declining/flat sales and the
competition of Miller/Coors.
|Only $55 per beer bottle
Tap, a New York City "gastropub," offers a bottle of brewski for those with champagne
tastes.In fact, the dark, elegantly curved bottle of Deus Brut des Flandres for sale at Tap
could easily be mistaken for a French champagne, from the satisfying pop of its cork to the
bright hiss of its bubbles.
After being brewed in Belgium, this beer is sent to France where it is bottled and, like true
champagne, undergoes a second fermentation in the bottle. It spends weeks in racks, where
skilled "riddlers" rotate the bottles daily to ease sediment into the necks, where it can be
frozen and disgorged. It looks like champagne, it pours like champagne, and you might
even deduce it was champagne were it not for that telltale beery bitterness on the finish.
If $55 is a little too rich for your blood alcohol level, the Brick Store Pub in Decatur sells
Deus for $36 a bottle, or $9 for one elegant flute."I love turning wine people on to great
beer," Brick Store co-owner Mike Gallagher said. He claims to sell a few cases a month of
Deus, mostly to "adventuresome people or wine lovers we think will be intrigued."
The Brick Store Pub sells several others, including the Landtsheer Malheur Brut Reserve
(also $36 a bottle) that has a longer and decidedly beerier finish. This beer also comes in a
dark version, Malheur Brut Noir ($36), that Gallagher said "is really wicked in that it's
elegant and huge all at the same time."
So is that the top of the beer list? Not by a long shot. The pub offers on its reserve list a
4.5-liter bottle (called a "Rehoboam") of St. Feuillien Tripel for $200.
|Beer and a Workout- Perfect Together
When you reach for an ice cold mug of suds after
playing a game of football, cricket or a long run, you're
not just quenching your thirst, you're actually doing
something healthy for your body -- seriously!
Researchers in Europe have carried out a study and
found that a glass of beer is far better at re-hydrating
the body after exercise than water as the sugars and
salts in a pint help people absorb fluids more quickly.
"The carbon dioxide in beer helps quench the thirst
more quickly, while beer's carbohydrates replace
calories lost during physical exertion," said lead
researcher Prof Manuel Garzon at the
Granada University in Spain.
The research team came to the conclusion after
examining 25 students who were told to do strenuous
exercise in temperatures of around 40C until they were
close to getting exhausted.
Half of the students were given a pint of beer to drink,
while the others received the same volume of water
after the workout. Subsequently, the team measured
their hydration levels, motor skills and
concentrationability. Prof Garzon said the re-hydration
effect in the students who were given beer was
"significantly better" than among those given only
water. Based on the studies, the researchers have
recommended moderate consumption of beer -- 500
ml a day for men or 250 ml for women -- as part of an
It should also be noted that past studies have revealed
that sensible drinking of one or two units of beer a day
could help reduce the risk of heart disease, dementia,
diabetes and Parkinson's disease.
"Beer before liquor, never sicker - liquor before beer,
never fear." This ageless adage has been echoed
from coast to coast on college campuses. "In reality,
there is no evidence that drinking vodka, gin, tequila,
whiskey, rum or other distilled spirits after beer has
any negative effects. In short, it's just another alcohol
drinking myth. Of course, drinking too much alcohol in
any form is a bad idea and can lead to problems. What
matters is how much alcohol is consumed, not what
form or in what order," said David J. Hanson, Ph.D.