|We Don't Serve
In a demonstration of the beer
industry's continuing effort to fight
illegal underage drinking, Beer
Institute (national trade organization
for the brewing industry) member
companies recently announced
support for the national "We Don't
Serve Teens" Week, October 10-15.
This campaign was started by the
federal government in 2006 to
empower parents with information
and resources to help address and
prevent underage drinking.
BI member companies are featuring links on
their web sites that will take visitors directly
to the program's site,
companies are also devoting additional
resources to support the campaign,
including placing ads in national publications,
on radio, billboards, and bus shelters.
According to the
Monitoring the Future Study, the
percentage of high-school seniors
who reported having a drink in the
last 30 days is at the lowest level
since tracking began in 1975, 9
percent lower in 2006 than in 2000
and down 35 percent since 1982. In
addition, teen drunk-driving fatalities
are down 67 percent since 1982,
according to the U.S. Department
How long can you safely store unopened beer? The short answer is look at the "best by"
or "use by" dates. This is going to be slightly different for each batch of beer (by
different brand, type). Some beers will last better than others. And some store better at
just a bit chilled, and some like to be very chilled (always above freezing, though). The
ideal place to store beer is in a cellar underneath a cool house, at approx 8-11 deg. C.
The bottom line is that it's likely your bottled beer will have been processed by
pasteurisation or filtering, to prolong its shelf life. Because of that it generally should
last a few months at room temp without significant degradation of flavour. The golden
rule however is that the longer you leave it, the more the flavour will sour.
Unfortunately many beers are now sold with their "use by" dates well-hidden or
non-existent. It's advised that you buy bottled/canned beers as freshly made as possible,
and only out of chill cabinets,
to get the best flavour out of your brew.
And, needless to say, drink it as soon as possible.
|Milwaukee's Rare Beer
It's a Milwaukee original. The last time Gettelman's
$1000 beer was served, Richard Nixon was president.
But for one night only, the recipe was recreated by
Miller Brewing. Fans lined up for a glass at the Miller
Inn on State Street. The one keg produced is the only
keg available of the rare beer.
Pure malt, hops, and water are all you'll find in
Thousand Dollar Beer. It got the name because the
brewers, the Gettelman family, offered $1000 to
anyone who could find a substitute ingredient in it.
Apparently, nobody ever won that challenge.
The beer was first brewed back in 1891, but
production stopped in 1971. Miller Brewing bought out
Gettelman in the 60s and stopped producing the beer.
The special celebration was a one-time only event that
quickly sold out and had to turn away several hundred
It's All About the Bottle
Can the color of a bottle have a bigger impact on sales
than the quality of the beer? Yes, seems to be the
answer. Beer brewer Grolsch announced a huge 17%
increase in new profit in the first half of this year,
according to DutchNews Service.
The company said the introduction of its new green
bottle earlier this year was the single most important
reason for the sales boost and jump in market share in
the Netherlands. Even more startling was a rise in the
US of nearly 50 % and one of 42% in the UK.