Archaeologists have just uncovered
evidence of the world's largest
prehistoric brewery - in Ireland.
After four years of research, which
took them from Belgium to Bavaria
to investigate ancient beer-making
methods, archaeologists Declan
Moore and Billy Quinn have found
evidence of microbreweries across
Ireland, which predates the 1759
foundation of the Guinness brewery
by several thousand years.
The team has now recreated Bronze
Age brewing methods and produced
a modern version of the ale, which
the ancient Celts would have drunk
by the beaker after a hard day's
hunting and gathering.
The research, which is to be
published in Archaeology Ireland
magazine next month, focuses on
the 4,500 fulacht fiadhs ( pits or
recesses), which date from 1,500
BC and are dotted across the
Studies of residues found
prehistoric sites in the Far East have
dated beer back to 5,000 BC but
Moore and his colleagues claim the
proliferation of fulacht fiadhs in
Ireland suggests ancient brewing on
an unprecedented scale that easily
was the most widespread brewing
industry in the prehistory world.
More Taxes- Automatically!
The Australian hotel industry says
patrons should expect to pay more
for a schooner of beer due to an
increase in the Commonwealth's
beer excise duty.
The Australian Hotels Association is
critical of the system, which it says
provides for an automatic
twice-yearly increase in tax.
All of which proves politicians are the
same everywhere in the world.
|Thai One On
New York City-based International Beverage Holdings USA announced the
U.S. availability of Chang Beer, Thailand's No. 1 selling beer. Newly formed IBHL
USA is the exclusive importer of Chang and is supporting the U.S. introduction of the
super premium import with a powerful marketing campaign for on-premise and
off-premise customers with a keen focus on the growing number of more than
5,000 U.S. restaurants that serve Thai and Asian Fusion cuisine.
According to the company, "Chang is an extremely smooth, crisp and full-bodied
premium 100% malt lager that is, delicious, and the perfect accompaniment
to flavorful Asian cuisine".
And of course there's even a Chang Light.
|Will Work For Beer
The average worker in India has to work for six hours
to earn enough money to buy a beer.
His counterpart in Colombia must work for one hour
and 12 minutes, and in South Africa, the average
worker has to work for just over an hour to buy a beer.
But if you're an average worker living in Italy, you'd
have made enough money to buy a beer after just nine
minutes. If you're in the US, it would take one
minute longer - at 10 minutes.
The information from the 11 countries in the chart
comes from SABMiller, which has operations in each of
these countries. Although the data provides a useful
measure of the affordability of beer in each of these
countries, it does not provide a definitive insight into
the comparative cost of labour or the
comparative cost of beer.
It is likely that the relatively low price of beer in China
reflects not so much high wages as management's
willingness to accept low margins to gain market share.
And in Italy the relatively low price of beer not only
reflects high average earnings but management's
desire to make inroads into the wine-drinking
culture in that country.
Tax plays a huge role in the price of beer. The
government's attitude to tax on beer can reflect any
number of policy perspectives. Governments in some
former Soviet Union countries kept taxes relatively low
to encourage low-alcohol beer consumption in
preference to high-alcohol vodka consumption. In
other countries, including South Africa, beer and
cigarettes make huge "sin tax" income for the state.
Minutes worked to buy a beer
India - 369
Colombia - 72
South Africa - 65
Romania - 34
Poland - 28
Hungary - 26
China - 25
Slovakia - 16
Czech Republic - 12
United States - 10
Italy - 9