|Free Beer in CA
Thanks to the support of
macro-brew giants Anheuser-Busch,
Coors and Miller, California law now
allow the unthinkable -
manufacturers and distributors can
give free beer samples at
restaurants and bars!
The law has strict limits: Beer tasting
at a bar or restaurant cannot
exceed 8 ounces per person per
day; the sample must be served in a
glass; and the beer manufacturer or
wholesaler cannot offer more than
six tastings a year at any given
bar or restaurant.
Opponents of the new law simply
dismissed the whole idea of tasting
beer, as opposed to wine, saying
"We're talking about beer here."
Clearly, some Americans like these
have a lot to learn about beer.
More Free Beer
JetBlue. the discount airline offered
live DIRECTV of the recent Super
Bowl game. To enhance the
experience the airline gave out free
beer and cocktails to travelers
during game-time flights. They also
supplied plenty of snacks (no hot
wings, unfortunately), such as nuts,
pretzels, and potato chips.
(thanks to beernexus reader IDBrem for sending
this in. ID reports he enjoyed several Sam
Adams lagers on his flight.)
|Beer for dogs!
Be careful the next time you say a beer is only fit for a dog since your trusted four
legged pal might have developed a discriminating palate that puts yours to shame.
You can thank Terrie Berenden, a pet shop owner in the southern Dutch town of
Zelhem for helping dogs everywhere learn to appreciate craft canine brew..
Ms. Berendem created a beer for her Weimaraners made from beef extract and malt.
After much experimentation she consigned a local brewery to make and bottle the
nonalcoholic beer, branded as Kwispelbier. It was introduced to the market last month
with the advertising slogan - "a beer for your best friend."
"Kwispel" is the Dutch word for wagging a tail.
The beer is fit for human consumption, Berenden said. But at euro1.65 ($2.14) a
bottle, it's about four times more expensive than a Heineken. Sales have been so
strong that Berendem is considering an alcoholic version for the dog's owner.
|Beer Really is Medicinal
Japanese researchers are reporting that hops, which
give beer its bitter taste, are effective in mitigating
various symptoms of hay fever. research team said
that extracts of hops suppress histamine â€“ a
substance that causes symptoms of hay fever such as
sneezing and a runny nose â€“ being released by the
body's immune system. However, the team said beer
does not have any alleviating effects on hay fever. The
team now aims to develop products using hops
extracts, such as a sports drink.
In ancient Greece Hippocrates used beer as a remedy
to facilitate diuresis and the drink was also considered
to act against fever. Alcohol was also used at this time
to heal wounds. Aretus of Capadocia recommended it
for diabetes and migraine. In the Middle Ages beer was
used as a stimulant to improve mood. Appetite
generating and calming properties were attributed to
the hop, a component of beer. Up until a hundred
years ago, hop-filled cushions were recommended for
UK Drinkers Go Low Alcohol
British beer drinkers are turning to weaker versions of
beer as brands rush out to sate demand.
Carling, Stella Artois, Budweiser and Becks are
amongst those producing lower alcohol versions of
their beer, with Carling providing a two per cent
version of its popular tipple. licensees are enjoying
bigger profits because drinkers are more likely to
consume more if they do not get as drunk so quickly