Organic beers have become
increasingly popular among
consumers, with sales more than
doubling since 2004, according to
the Organic Trade Association.
Sales of organic beer grew 40
percent in the past six months,
which ties it with organic coffee as
the fastest-growing organic
beverage. Even Anheuser-Busch --
the nation's largest beer company
and maker of Budweiser products --
recently started producing two
brands of organic beers.
"The interest level in the past year
has grown so that we don't have to
pound on doors to sell our
product," says organic beer pioneer
Scott Burchell, national sales
manager of Butte Creek
Brewing Co. in Chico, Calif.
Though Anheuser-Busch's venture
into organic brewing indicates that
organic beers are marketable, some
organic producers have raised
concerns that the large corporation
could put pressure on the USDA to
lower the standards for organic
products, which currently require 95
percent of a product's ingredients to
be grown without chemicals or
Most fans of organic products
however had nothing but praise for
Anheuser-Busch. Ronnie Cummins,
national director of the Organic
Consumers Association, says A-B's
entry into the organic market will
allow a broader audience to
experience organic products.
It is interesting to note however,
that A-B's two organic beers -- Wild
Hop and Stone Mill -- will not bear
the Budweiser name, but instead will
be labeled as from the "Green Valley
Brewing Co." and "Crooked Creek
|Beer is Back!
Beer Tops Gallup Poll as America's Beverage of Choice
Data posted on the Gallup Poll's Web site indicate that once again, beer is America's
beverage of choice. Findings from Gallup's annual poll on Americans' alcohol and
drinking habits demonstrate adult consumer consumption of wine has decreased, while
consumption of beer has increased 5 percentage points from July 2005 to June 2006.
Of those Americans who drink alcohol, 41 percent most often drink beer. Beer is the
largest segment in the alcohol beverage category in both volume and dollar sales, and
accounts for nearly 60 percent of all alcohol beverage servings.