|Really Cold Beer
A new lager served at below freezing
temperature, developed by beer
firm Coors, looks to target an
emerging trend for colder beer on
the troublesome UK beer market.
Coors said its new Sub Zero beer
used a patented pouring process
enabling it to be served at
temperatures below 10 degrees in
bars and pubs.
If successful, the launch will add
more evidence that Britons have
begun to shrug off their
warm beer lovers.
The company said it had spent
more than ten million dollars over
eight years developing the pouring
mechanism for Sub Zero. It has
taken out more than 50 patents
on the one-minute, fully
The crux of the technology is the
formation of soft frozen lager
crystals in the top of the beer glass,
as the lager is poured. These
crystals melt away in the drinker's
mouth, while helping to keep the
beer colder for longer.
The brewer said various prototypes
tested in bars since 2000 have been
a success with consumers.
The idea of super-chilled beer has
already worked well for Coors' rival
Scottish & Newcastle (S&N).
S&N said its new Super Chilled cold
beer technology helped its Foster's
lager brand to a 10 per cent sales
rise in Britain during its
2005 financial year.
Molson Coors also recently launched
its Sub Zero beer in Canada.
Did you notice how Coors never
mentioned the taste of Sub Zero?
|Two Beers A Day Keeps The Doctor Away
Scientists have just finished a six-year study into the effect of alcohol on the body and
found a drink or two each day was better for the heart than a drink just now and then.
It was particularly beneficial for middle-aged men, the study done in Denmark found.
Men who drank moderately each day had a 41 per cent lower risk of heart disease than
teetotallers. That was far more beneficial than those who drank no more than one day
a week who only saw a seven per cent drop. But there was bad news for women who
enjoy a drop as the team found there was no such benefit for them.
The study followed more than 22,400 women and more than 25,000 men aged 50 to
65 for nearly six years. The results were adjusted for known cardiac risk factors such
as age, smoking, education, physical activity and diet. It found men averaged 11.3
drinks a week to women's average of 5.5 drinks.