|Mexican "Beer Lemonade"
Now that Americans have become
accustomed to sticking lime
wedges in their beers, Mexican
companies are hoping they will start
reaching for cold ones with a spicy
kick called micheladas or
The trend has gained steam as
American tourists tasted the drink
on trips to Mexico, then looked for
something similar back home.
Clariond's, a company
headquartered in Mexico City,
has the answer - they have created
a special mix to put in beer.
"This will be the next big thing in the
US, " said Tom Maffucal, whose
company imports the mix. "If you
like Mexican beer (the largest selling
import in the US is Corona)you will
love to make micheladas."
a Hit in Japan
Japan's third largest brewery has
increased its market share by nearly
15% by advertising its use of
high-quality Australian barley.
Sapporo Brewery's Dr Ken Ogushi,
recently announced that his company
will exclusively use Australian barley
since it is the only type that "perfectly
fits the tastes of Japanese drinkers."
Feature News from beernexus.com
Visitors Boo Oktoberfest
The bands at this year's Oktoberfest in Munich were
booed, and people asked if the loudspeaker system
For the first time limits were imposed on the world
famous beer festival by the Munich city council,
which said playing more sedate, folksy music and
sticking to a maximum volume of 85 decibels before
6 p.m. would help curb brawls and encourage older
visitors who have been put off by the increasingly
Jill Henne, a British citizen who lives in Munich, said:
"It was dreadful. When you're in a tent full of people
talking, it's already louder than 85 decibels, so we
couldn't even hear the music. People were getting
frustrated and bored. I don't see how this is going to
reduce violence. If people aren't singing along to the
music and dancing, they're just going to end up
Police said there had been an increase in violence in
recent years, with arrests up 15 percent last year to
The new rules resulted in lower beer consumption.
Although some 6 million litres of beer -- enough to fill
around six Olympic-sized swimming pools -- were
downed by the 6.1 million visitors to the festival this
year the total was more than100,000 litres below the
6.1 million litres in 2004.
The 172nd edition of the event was extended
beyond the usual 16 days to 17 this year because
Monday is the German Unification Day holiday.
The origins of the Oktoberfest date back to 1810
when a lavish five-day celebration was held all over
Munich to mark the wedding of Bavarian Crown