New Beer Trends
Keeping up on the trends taking hold in the craft beer movement is a job in itself.
Here are several top trends that those crafting beer should be on the lookout for —
and some of these may surprise even some of the most tuned-in to the brewing industry.
Straight sours tend to be a bit polarizing amongst the beer community, but something new -
session sours are making a big splash in the market. They're a combination session ale and
sour which brings a new flair to both the brews. In it, brewers have dialed the sour flavor back
a bit so these beers do not have an overpowering sour flavor, The amount of fruits and other
flavors added to these beers are pretty endless so the variety is never a issue.
The "West Coast version of the New England IPA" is the brut IPA. Only hitting the beer
industry a little more than a year ago, brut IPA is catching on in some parts of the country
but not others. In a brut IPA champagne yeast is used to bring new flavors to the beer. Overall
it's a lighter style, Some find it crisp, refreshing and most approachable while other find it boring
and lacking in any real flavor. Still many new to craft beer are enjoying it and fueling its growth.
It has seemingly hit a chord with beginner beer-drinkers or those beginning to cross over
from the wine side. Also as people become more health and fitness conscious the demand for low-
calorie beers will not go away. Brut hits the mark as it's lower in calories and alcohol.
Beers and ciders playing on the popular Rosé wine craze really took off last summer and
surprisingly hasn’t burnt out yet. Commonly, Breweries commonly take a light beer such as
agose, blonde, saison, or golden ale and add such ingredients as hibiscus, red wine grapes,
raspberries or even rose petals.
The burgeoning Japanese Rice beer segment has taken many by surprise. You may see these
listed as simply a Japanese Lager but it’s the rice component that makes it unique. Much like the
Mexican-style Lager which has an adjunct of flaked corn, the Japanese Lager uses rice to similar
effect. Like flaked corn, rice adds fermentables that lead to a drier and crisper beer while leaving
behind a light, almost undetectable flavor that’s quite different than flaked corn.
Part of the fun and excitement of craft beer is the ever evolving styles. It may cause
a few headaches for breweries to keep up with rapidly changing tastes but that's what
fuels the growth of craft beer and keeps it fresh and interesting.
the crossroads of the beer world
Paper Beer Bottle
Drinking beer might not be the best for your
health, but Carlsberg is out to prove it can be
better for the environment.
The Dutch beermaker says they’ve created the
first paper beer bottle, made from sustainable
wood fiber with a coated interior to prevent
Two prototypes are in the works for their Green
Fiber Bottle: one with a thin layer of a recyclable
polyethylene terephthalate (PET) plastic in the
interior, and the other using instead a
polyethylene furanoate (PEF) polymer film that is
100-percent biobased, meaning it’s made from
natural, biodegradable sources.
Carlsberg hopes to create a bottle made from
100-percent organic materials without polymers
— part of their overarching plan to achieve zero
carbon emissions at its breweries by 2030
Carlsberg has been working on the model since
2015.Last year, Carlsberg eliminated the plastic
rings once used to hold their canned six-packs,
and instead just glues the brews together.
Tattoo Beer Bottle
AB InBev, the maker of Beck’s pioneering
new technology to “tattoo” its designs on to the
bottles using just ink.
If successful the new scheme, which has
environmental and cost benefits due to the
reduction in paper, could be expanded from the
The Belgium-listed company is about to
announce the introduction of “direct object
printing” on its beer bottles. The technology is
being developed in the brewer’s Tattoo Alpha
Plant in Haasrode, in Leuven, Belgium.
While AB InBev has previously tested the
innovation on small batches to mark specific
occasions, this would be the first time the
technology has been used in the broader
Here’s how the process branding technique
works:Ink and varnish are applied directly to the
glass with a ‘no label’ look, which wraps around
the entire bottle. It also is digitally embossed,
giving a raised tactile effect.