Courts Get Corn Syrup Case Big beer’s “corntroversy” is moving from television screens to the courtroom. MillerCoors has filed a lawsuit in the U.S. District Court for the Western District of Wisconsin that claims Anheuser- Busch’s Bud Light Super Bowl ads and its subsequent “transparency” ads are part of a “false and misleading advertising campaign” aimed at deceiving health-conscious consumers. According to MillerCoors, A-B purposely misled drinkers into believing that Coors Light and Miller Lite contain high-fructose corn syrup with advertisements that discuss those brands’ usage of “corn syrup,” a different product.MillerCoors is seeking an injunction to stop the campaign, unspecified monetary damages and “corrective advertising” from A-B. The lawsuit claims A-B’s ads could “irreparably harm MillerCoors’ goodwill and reputation as a brewer of high-quality beers” and “dilute” its trademarks. If the ads are not stopped, they are “likely to result in a significant loss of sales by MillerCoors,” the lawsuit adds. A-B issued a statement Thursday calling the lawsuit “baseless.” The world’s largest beer company also defended its ads as “truthful” and intended to differentiate its biggest brand from rivals Miller Lite and Coors Light. Those beers are brewed with corn syrup; Bud Light is not,” the statement read. “These are facts. MillerCoors has admitted to using corn syrup on its website, in social media, in a full page ad thanking Bud Light following the Super Bowl, and even in the lawsuit itself.”A-B added that it has “no plans to change the advertising.” MillerCoors released its own statement accusing A-B of “fearmongering over a common beer ingredient” used in during the fermentation process, including in many of A-B’s own offerings, such as Bon & Viv Spiked Seltzer and Natural Light, among others. The company added that no corn syrup ends up in the final product. “But while its Bud Light brand is talking all about transparency, Anheuser-Busch has admitted that its campaign was designed to mislead the public,” MillerCoors’ statement read. “This deliberate deception is bad for the entire beer category. We are showing the world the truth,” the company added. According to the lawsuit, A-B conducted “extensive focus group testing” that revealed many consumers didn’t know the difference between corn syrup and high-fructose corn syrup. A-B used that confusion, the lawsuit said, as part of a “pervasive advertising scheme designed to frighten consumers into switching away from Miller Lite and Coors Light to Bud Light.” (Editor's note - Both are guilty because their beer isn't good with or without corn syrup). |
| Feature News from beernexus.com |
Edited by Jim Attacap
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| Brewery Layoffs Heineken USA (HUSA) announced today it would slash 15 percent of its overall workforce. HUSA is the latest major U.S. beer company to announce layoffs. Last year, Anheuser-Busch, MillerCoors, Constellation Brands and Pabst Brewing all made significant cuts to their respective workforces. A number of well-known craft beer companies, including Heineken International-owned Lagunitas, have cut 12 percent of its workforce while Oregon’s Deschutes Brewery laid off dozens of employees, citing missed growth projections. Colorado’s New Belgium Brewing also cut its workforce by about 4 percent. ============= Race Car Becomes Beer Can Busch Beer’s (it is the official beer of NASCAR), launchinged the Car2Can campaign and releasing a set of special-edition cans. These cans were made from racer Kevin Harvick’s #4 race car. Busch Beer officials thought it was great way to connect with the fans. Busch gave away the cans away through a live trivia contest and charity auction. Some are available on E-Bay |
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No Alcohol THC Beer It looks and tastes like beer. But instead of alcohol, there's 5 milligrams of THC mixed inside. That's the psychoactive compound in marijuana that gets you high. The brand is CERIA. The company's inaugural brew hit more than 50 dispensary shelves across the state of Colorado making it the first mass- produced THC-infused beer on the market. Recreational marijuana has been legal in Colorado for just over five years, giving rise to a booming industry. Last year, total sales in the state hit nearly $1.6 billion. The Brewers Association, a national trade group based in Boulder, surveyed thousands of its members last year on whether they'd consider making cannabis-infused beers and nearly half would consider it if federal regulations allow. ============== Best Beer Cities Uproxx.com’s five best US beer cities 2019: 1. Milwaukie Wisconsin ; 2. Philadelphia, PA 3. Grand Rapids, Michigan 4. Burlington, Vermont 5.Cleveland, Ohio |