Courts Get Corn Syrup Case

Big beer’s “corntroversy” is moving from television screens to the courtroom.  MillerCoors has filed
a lawsuit in the U.S. District Court for the Western District of Wisconsin that claims Anheuser-
Busch’s Bud Light Super Bowl ads and its subsequent “transparency” ads are part of a
“false and misleading advertising campaign” aimed at deceiving health-conscious consumers.

According to MillerCoors, A-B purposely misled drinkers into believing that Coors Light and
Miller Lite contain high-fructose corn syrup with advertisements that discuss those brands’
usage of “corn syrup,” a different product.MillerCoors is seeking an injunction to stop the
campaign, unspecified monetary damages and “corrective advertising” from A-B.

The lawsuit claims A-B’s ads could “irreparably harm MillerCoors’ goodwill and reputation as
a brewer of high-quality beers” and “dilute” its trademarks. If the ads are not stopped, they
are “likely to result in a significant loss of sales by MillerCoors,” the lawsuit adds.
A-B issued a statement Thursday calling the lawsuit “baseless.” The world’s largest beer
company also defended its ads as “truthful” and intended to differentiate its biggest brand
from rivals Miller Lite and Coors Light.

Those beers are brewed with corn syrup; Bud Light is not,” the statement read. “These are facts.
MillerCoors has admitted to using corn syrup on its website, in social media, in a full page ad
thanking Bud Light following the Super Bowl, and even in the lawsuit itself.”A-B added that it has
“no plans to change the advertising.”

MillerCoors released its own statement accusing A-B of “fearmongering over a common beer
ingredient” used in during the fermentation process, including in many of A-B’s own offerings,
such as Bon & Viv Spiked Seltzer and Natural Light, among others. The company added that no
corn syrup ends up in the final product.

“But while its Bud Light brand is talking all about transparency, Anheuser-Busch has admitted
that its campaign was designed to mislead the public,” MillerCoors’ statement read.
“This deliberate deception is bad for the entire beer category. We are showing the world the
truth,” the company added.

According to the lawsuit, A-B conducted “extensive focus group testing” that revealed many
consumers didn’t know the difference between corn syrup and high-fructose corn syrup. A-B
used that confusion, the lawsuit said, as part of a “pervasive advertising scheme designed to
frighten consumers into switching away from Miller Lite and Coors Light to Bud Light.”

(
Editor's note - Both are guilty because their beer isn't good with or without corn syrup).
Feature News  
from  beernexus.com
Edited by Jim Attacap
BEERNEXUS
the crossroads of the beer world
Brewery Layoffs

Heineken USA (HUSA) announced today it
would slash 15 percent of its overall workforce.
HUSA is the latest major U.S. beer company to
announce layoffs. Last year, Anheuser-Busch,
MillerCoors, Constellation Brands and Pabst
Brewing all made significant cuts to their
respective workforces.

A number of well-known craft beer companies,
including Heineken International-owned
Lagunitas, have cut 12 percent of its workforce
while Oregon’s Deschutes Brewery laid off
dozens of employees, citing missed growth
projections. Colorado’s New Belgium Brewing
also cut its workforce by about 4 percent.

=============

Race Car Becomes Beer Can

Busch Beer’s (it is the official beer of NASCAR),  
launchinged the Car2Can campaign and
releasing a set of special-edition cans. These
cans were made from racer Kevin Harvick’s #4
race car.  Busch Beer officials thought it was
great way to connect with the fans. Busch gave
away the cans away through a live trivia contest
and charity auction. Some are available on E-Bay
-

No Alcohol THC Beer

It looks and tastes like beer. But instead of
alcohol, there's 5 milligrams of THC mixed
inside. That's the psychoactive compound in
marijuana that gets you high.

The brand is CERIA. The company's inaugural
brew hit more than 50 dispensary shelves across
the state of Colorado making it the first mass-
produced THC-infused beer on the market.

Recreational marijuana has been legal in
Colorado for just over five years, giving rise to
a booming industry. Last year, total sales in
the state hit nearly $1.6 billion.

The Brewers Association, a national trade group
based in Boulder, surveyed thousands of its
members last year on whether they'd consider
making cannabis-infused beers and nearly half
would consider it if federal regulations allow.

==============

Best Beer Cities

Uproxx.com’s five best US beer cities 2019:
1. Milwaukie Wisconsin ; 2. Philadelphia, PA
3. Grand Rapids, Michigan 4. Burlington,
Vermont  5.Cleveland, Ohio