Pub Price Gouging

'No one here is making anyone buy any beer but if you can afford it and want to then go
ahead because it’s a smashing pint,' say beer distributors in London.

London might be known for its expensive drinks, but one pub has come under heavy public
criticism for selling a pint for £13.40 ($19.02 USD). The Rake, in Borough Market sold a pint of
Cloudwater’s North West Double IPA for more than three times the average price of a beer.

The price of the 8.2 per cent craft IPA, brewed in Manchester, came in for criticism on social
media.  “Seven quid is a very expensive pint of beer. £13.40 is bonkers; stark raving bonkers,” said
one Twitter user while nearly a thousand more were even more angry.

The pub has denied “gouging” customers and likened speciality beer – which is often sold
by the half pint - to fine wine. “We are not making ‘vast profits’ we work to a margin like all
businesses and if we stopped we’d start losing money and eventually go out of business,”
said Utobeer, which runs the pub.

Utobeer said the brewer, Cloudwater, would not deliver directly to The Rake meaning the
pub has to buy through a distributor, who added a margin to the beer. Whilst we always
endeavour to keep the prices as keen as possible the DIPA being a 9 per cent beer is never doing
to be a cheap,” they added.

“Being charged £130+ for a 20L keg by the distributor we’re always going to struggle to keep
the price down but we love Cloudwater beers …  we want to showcase them and spread
the love.”Utobeer said they were looking into how they could reduce the cost.
The supplier, Euroboozer, released their costings for the beer and said their gross profit
on the keg was £22.39 – less than the company would usually make, they said.
Feature News  
Edited by Jim Attacap
the crossroads of the beer world
Lyft Offers Ride and Beer

Lyft has reams of data about its customers’ ride-
sharing habits — who is calling rides, where and
when. That data led to a new marketing offer.
Starting in mid-Feb. the nation’s second-largest
ride sharing company will team up with Chicago’s
Baderbrau Brewing on" Five Star Lager",

Five Star Lager will be available only in bars and  
in 12-ounce Each can will feature a discount
code for as much as $5 off a Lyft ride. The beer
is in fact a rebranded version of one of
Baderbrau’s easiest-drinking beers, helles lager.

The hope of the company is that bar goers will
be inclined to end evenings with an easy-drinking
palate cleanser such as Five Star. And while
drinking it, a customer will enter the discount
code into the Lyft app and get a cheaper
ride to their next stop.

Five Star’s discount offers 40 to 60 percent off
a Lyft ride up to $5. The code expires within
seven days, and is usable only on “classic”
Lyft rides — not the carpooling Lyft Line service
or Lyft Plus, which employs larger vehicles.
Report - New Way To Pour Beer

Well, it turns out the reason for that
uncomfortable full feeling is the way it's been
poured.The universally accepted way of pouring
a pint, without the foamy head erupting over the
top, is to tilt the glass and pour very slowly.
But, new research says that avoiding the head
actually means that the Carbon Dioxide – or
CO2 – has nowhere to go so stays trapped in
the beer.So when you down a pint, the gas is
going straight to your stomach.If you then snack
on a packet of crisps or a handful of nuts, that
can make matters worse.The food disturbs the
beer in your stomach, meaning it starts releasing
the CO2 that should have been released in the
glass, leaving you feeling full of gas.In total, the
amount of gas released can be 2.5 TIMES the
volume of beer drunk.

the perfect way to serve beer is to initially tilt the
glass slightly and “pour with vigour" –which
breaks that CO2 out. Don't worry about a lot of
foam because foam since it turns into beer and
promotes tasting of the sweetness of the malt
and the bitterness of the hops while it protects
the integrity of the aroma.