Chef Ramsey Called Out

Gordon Ramsay routinely berates contestants –
often in the most colourful terms – on his television
shows for their poor sense of taste.But now the
celebrity chef’s own tastebuds that are being called
into question after he appeared in a TV advert
promoting a South Korean beer that can politely be
described as bland.In the ad, Ramsay waxes lyrical
about Korean food to his two dining companions
before downing a mouthful of Cass, a widely sold,
but often derided, lager. “Great beer,” he says.
Ramsay then declares the beer “bloody fresh” and
orders another bottle.

Social media users duly sharpened their knives.
Ramsay can’t possibly like the “pretty terrible” beer,
said one. Cass is “maybe the worst beer in the
world”, a second wrote. Another offered a reward
for proof that Ramsay was a Cass drinker before its
maker, Oriental Brewery, made him a brand
ambassador. Ramsay responded saying that Cass
was the “the beer of the people” – unpretentious,
affordable and the perfect antidote to the spicy,
pungent flavours of Korean food.

Emotional Beverages

According to a new study, different varieties of alcohol—liquor, red and white wine,
and beer—may trigger different emotions. Hard liquor, for example, most often elicited
aggression; red wine, relaxation.

Red wine was the most soothing of the libations: about 53% of the participants said it
made them feel relaxed. (It was also linked to feeling tired—more than white wine.)
And beer was a close second, with 50% of participants reporting that beer made them
feel relaxed. Liquor was the least likely to be linked to feeling relaxed—only 20% of the
participants said they felt more relaxed after drinking it.

But hard liquor was linked to fierier emotions: 30% of people said liquor made them feel
aggression (red wine was the least connected to that feeling, at 3%). Almost 60% of the
participants said liquor made them feel energetic and confident. And 43% of people
associated liquor with feeling sexy.

Interestingly, people who fell into the category of alcohol-dependent were five times as
likely as non-dependent drinkers to report feeling energized by alcohol. Heavier drinkers
were also six times as likely to report feelings of aggression, which suggests heavier
drinkers feel more emotions on both ends of the spectrum when they drink. Men were
also more likely to report feeling aggression after any type of alcohol, though beer
drinkers felt less aggression than men who drank liquor.

The big caveat is that this was an observational study, relying on people’s
memories of their own motivations and responses
Feature News  
Edited by Jim Attacap
the crossroads of the beer world
Road Rage

A New Mexico brewery that uses "Route 66"
in its name faces a lawsuit from a European
company that says it owns the beer sales and
marketing trademark for the famed American
highway and old time TV show about it.

Henry Lackey, the owner of the Route 66
Junkyard Brewery in the town of Grants, New
Mexico, said that he is fighting the federal lawsuit
recently filed by Lodestar Anstalt. That company
is incorporated in the tiny European nation of
Liechtenstein, with headquarters on the
Mediterranean island nation of Cyprus.

In his response to the lawsuit, Lackey said
Lodestar “should not be allowed to use an iconic
name, ‘Route 66’ as a trademark because it
contributed nothing to what makes ‘Route 66’
great to all Americans.”

Lackey said his brewery doesn’t make a beer
named after Route 66 but has the name on its
brewery. Its beers are named after car parts.