| Lifestyle Beers The beer industry has a phrase for beers that have become inextricably tied to images of sun, blue ocean and relaxation: lifestyle beers. The most famous and biggest selling of these is Corona. On its own, Coronais a yellow lager produced in Mexico and packaged in a clear flint bottle. However, for about three decades, its handlers in the United States have done everything in their power to connect drinkers’ perceptions of that beer to rolling waves, white sand and a wedge of lime in the bottle. The plan worked. Today Corona is the top-selling import brand in the U.S. and has been for the past 20 years. Now however it is bigger than ever. Ever since Corona's U.S. rights were sold to Constellation Brands, sales have increased by more than one million barrels. The nearly 8.5 million barrels sold last year not only makes Corona the fifth-largest brand in the U.S., but would also make it the third- largest brewery in the U.S. if the brand split from Constellation Brands entirely |
Beer Swimming Pools The Schloss Starkenberger brewery in Tarrentz, Austria, is home to the world’s first beer swimming pools. There are seven 13ft pools, full of beer, which can be visited for £200 per two-hour session. Despite there being a potential 42,000 pints to consume in total, the pools are known for their health benefits. The beer’s calcium and vitamins are said to soften the skin and remedy skin conditions. Additionally, the baths increase blood circulation and the hops are said to have a calming impact on body and soul. Visitors can sip fresh glasses of beer - there are 13 varieties available form the castle's brewery-while bathing, but are cautioned against drinking the pool beer, because of the heat and the fact the pools are NOT cleaned after each dip. The pools sit in the cellar of the 700-year-old Starkenberger Castle, where the brewery operates in the old fermentation rooms .In 2005, the vats became obsolete and the owners decided to put them to good use. The pools have proven popular and are sold out most days of the year. The travel website Trip Advisor gives it 5 stars |
| Feature News from beernexus.com |
Edited by Jim Attacap
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| Beer Bible School "First, and most importantly to some, nobody got hammered" said Rev. Christopher Rodkey concerning the St. Paul's UCC Beer and Bible School event he ran in Dallastown PA for the first time recently. And, for those who wondered, the Reverend served, Sweet Baby Jesus among other beers including Yuengling, (because tthe church is in south central Pennsylvania) along with Dogfish Head, Fat Tire and Einstok porter. Some there did opt for. coffee or tea to the applause of some protesting church members. New York Hop Powerhouse In the late 1800s, New York produced 90 % of the hops used to make beer around the country. That production was all but eliminated by Prohibition in the 1920s, but now has made a comeback.. Spurred by new laws, New York leaped the overall number of breweries in the state more than doubled to 350 since 2014.The number of malting barley acres in NY nearly tripled from 2013 and 2015 to almost 900 acres, while the acres of hops soared from 175 to 325, |
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