Beer Bolsters The Economy

The nation's diverse array of beermakers – from
macro-plants run by Anheuser-Busch to local micro-
brewing holes in the wall – churned up $350 billion
in economic output last year, equal to about 2%  of
America's overall just release statistics.
Researchers  found brewing and beer importing
operations directly employed nearly 65,000 workers
in the U.S.,a larger payrolls last year than
prominent industries like logging and coal mining
And when connected industries like distributors and
those that sell bottles, boxes and equipment to
brewing outfits are factored in, it's estimated that
nearly 2.23 million Americans had jobs last year
either directly or indirectly tied to brewing.
The top states for beer jobs offer few surprises, in
part because the top five states for beer jobs also
happen to be the top five states in terms of
population: California, Texas, Florida, New York
and Illinois.Ohio and Pennsylvania, also in the top
10 states by population, came in at sixth and
seventh with more than 81,000 and nearly 73,000
beer-related jobs, respectively.But Wisconsin and
Colorado punched above their weight, cracking the
top 10 with comparatively smaller populations.
Colorado even managed to break into the top five
states in terms of economic impact, drumming up
$15.3 billion and beating out the likes of
Pennsylvania, Ohio, Texas and Michigan.

The New Best Beer In America

Russian River Brewing Company’s Pliny the Elder is a beer with a reputation. For eight years
in a row, the Northern California brewery has been rated the nation’s best commercial beer by
Zymurgy, the American Homebrewers Association magazine.But no longer. Bell’s Brewery’s
Two Hearted Ale won the award, which is chosen by a survey of more than 4,000 AHA
members. Pliny the Elder came in second, and Founders Breakfast Stout came in third
.“Thisis an incredible honor for us,” Laura Bell, Bell’s Brewery CEO, said in a statement. “We
got our start as homebrewers — and that’s how my dad got going — so we really identify
with the homebrewing community.”

Members of the AHA were asked to vote online for up to 20 of their favorite commercial
beers sold in the U.S. Michigan breweries were the clear winners, winning four out of the
top 10 spots. IPAs remained the favorites with a few exceptions.
1. Bell’s Two Hearted Ale
2. Russian River Pliny the Elder
3. Founders Breakfast Stout
4. Three Floyds Zombie Dust
5. Bell’s Hopslam
6. Founders KBS, Kentucky Breakfast Stout
7. The Alchemist Heady Topper
8.  Deschutes Fresh Squeezed IPA
9. Sierra Nevada Celebration
10. Ballast Point Sculpin IPA

These ratings do differ substantially from other rating organizations.  For example, BeerAdvocate
top 5 are: 1. Kentucky Brunch Brand Stout, Toppling Goliath Brewing Co.; 2. Good Morning,
Tree House Brewing Co.; 3. Very Hazy, Tree House Brewing Co.; 4, Hunahpu's Imperial Stout -
Double Barrel Aged, Cigar City Brewing; 5. King Julius,Tree House Brewing Company.
RateBeer. com agrees with Advocate's  #1, #2, has Hunaphu at #4, and puts Poiny at #5.
Feature News  
Edited by Jim Attacap
the crossroads of the beer world
NFL Boozes It UP

National Football League is allowing liquor
companies for the first time ever to run ads
during the upcoming season, putting pressure
on the likes of brewers AB InBev (BUD) and
MillerCoors, which have long hawked
alcoholic beverages that have been socially
acceptable by sports viewers. While liquor
brands are finally allowed to advertise, they won’t
have the same freedoms enjoyed by their beer
counterparts. The spirits companies can only run
four 30-second ads during any game with the
spots limited to two per quarter or during
halftime. They are also prevented from having a
football theme in the ads and cannot engage in  
sponsorships run during the game.  

Brewers, on the other hand, can’t include NFL
players in ads.. Spirits advertisers also have to
include a prominent social responsibility
message.  20% of ads have to consist exclusively
of social responsibility messaging.

For brewers, the NFL’s new stance may spell
trouble since its share of the alcohol market is on
the decline, falling to 50%.. In 2003 that stood at
58%. At the same time, spirits share of the
market increased to 32% from 28% in the
same time frame