Maine in Iceland
The Maine Beer Box, a shipping container with
more than 75 taps built into its side, has been
loaded on a freighter and is headed to Iceland as
part of a goodwill / business initiative. The box is
filled with a beers made in virtually every brewery in
Maine. Each brewery has donated the beer for this
project.This will be the first time the beers will have
ever been tasted in Iceland. The box will be
featured at Iceland's largest beer fest on June
24th, in Reykjavik. It will return on June 28 filled
with beers made in Iceland for Maine's Craft
Brewer's Festival. The beer box is the crowning
centerpiece of a multi-year effort between the
Maine Brewers' Guild and Eimskip, an Icelandic
shipping company, to expose Maine beer to new
markets. Eimskip has paid for the construction of
the unique box at a cost of nearly $100,000.
With a population of roughly 323,000, Iceland is not
the target market for Maine brewers, but the Beer
Box’s maiden voyage is a test to prove if the project
will work elsewhere.Iceland only allowed low-alcohol-
by-volume beers until 1989, but a fast-growing craft
beer industry has developed in the last decade and
now the country has about nine breweries. Beer
accounts for 62 % of the 7.1 liters of alcohol
annually consumed by adults in Iceland which is
more per person than Germany or the USA.
Cheapest Beer in the World
So, where can you find the ultimate beer deal? Why, in Bratislava, Slovakia, of course—no
surprise there, as the city has clinched the top spot on the list for the last two years. Bratislava
may not be the first to come to mind when you’re planning a Euro trip, but it’s actually seen tons
of growth in its beer industry, with many microbreweries opening up over the past few years.
A beer in Bratislava will cost you, on average, just $1.65.
After Bratislava, the next best deals can be found in Kiev ($1.66), Cape Town ($1.87), Krakow
($1.87) and Mexico City ($2.13). Compared with American cities like Los Angeles ($3.64),
Chicago ($4.48), and New York ($5.36), those are beyond excellent bargains.
Meanwhile, it might be fun to visit Lausanne in Switzerland ($9.51), Hong Kong ($6.22),
Singapore ($5.75), and Zurich ($5.69)...but not if you’re hoping to drink for cheap. In Lausanne,
the estimated average cost of an 11-ounce beer in a restaurant is a whopping $17.60, and the
city’s citizens spend an average of—gulp— $1,598.27 annually on beer alone.
If you’re simply hoping to be in the company of other beer-lovers, however, you’ll want to look
at the average beer consumption stats. People in Prague drink an average of 38 gallons of
beer annually, while Krakow residents drink 34. Canadians can be proud of beer-loving
Torontonians, who drink 31 gallons per year.
Legal Weed Hurts Beer Sales
As legalization of marijuana grows throughout the United States, so does its popularity
with beer drinkers.About one in four Americans are now spending their money on marijuana
instead of beer, new research from Cannabiz Consumer Group found. Twenty-seven percent
of beer consumers are legally purchasing cannabis instead of beer, or suggested they would
purchase it instead if it were legalized in their state. The research group surveyed
40,000 Americans last year. Caveat - critics say the survey was flawed and suggest one
consider the group and it's sponsor..
the crossroads of the beer world
|Beer Battle in Indiana
A convenience store chain's attempt to sell cold
beer has prompted a heated reaction from
Indiana lawmakers who want to keep a state law
limiting carryout chilled brew sales to liquor
stores. Convenience stores in the state are able
to sell warm beer or cold wine — but the sale of
cold beer for carryout long has been reserved
for Indiana's liquor stores, a right the industry's
powerful lobbyists have fought to protect.
Indiana-based convenience store chain Ricker's
bypassed that restriction by obtaining a license
typically reserved for restaurants, after finding its
in-store eateries offering burritos and other
Mexican fare qualified it for the separate liquor
license, said Jay Ricker, head of the company.
A statement from the Indiana Association of
Beverage Retailers says the chain is "choosing
to thumb their nose" at the Legislature and
courts, citing a ruling that found the state could
prohibit cold beer sales in convenience stores
because they face fewer regulations than a
liquor store. Tthe Indiana Convenience Store
Assoc. says they see the move to sell cold beer
as a way of evolving to meet consumer's needs
and to stay in business.The battle now moves to
the state legislature for resolution.