|5,000 Year Old Beer
Professor Li Liu's team from Stanford Univ. recently
discovered a 5,000-year-old beer recipe that
students in her Archaeology of Food: Production,
Consumption and Ritual course used to make beer.
The recipe, found during research that presents
the earliest known evidence of beer production in
China, consists primarily of grains like millet and
barley, as well as Job's tears (a type of grass native
to southeast Asia) and traces of yam and lily root.
The concoction produced is thicker than modern
beers. and one student said it had "a Dr. Liu said
the beer had a pleasant fruity smell and a citrus
taste, similar to a cider. She was surprised to find
that barley was part of the recipe, since the earliest
evidence of barley seeds in China dates back to
about 4,000 years ago. This could mean that barley
was first brought to China for alcoholic uses, rather
than other food purposes.
Liu added. "Trying to imitate ancient behavior and
make things with the ancient method helps students
really put themselves into the past and understand
why people did what they did."
Brexit Brings Price Increases
Proponents of Brexit may be having buyer’s remorse as they face increased prices at the
pub in the wake of Britain’s exit from the European Union. Heineken, Carlsberg and MolsonCoors
have all had to raise their prices as labor costs increase and the value of the pound decreases.
Carlsberg increased prices by 2.6% and Heineken tacked on an additional 6 pence (about
$0.08) on the price of a pint. “Beer in the UK is made predominantly using domestic raw
materials,” said British Beer and Pubs Association head, Brigid Simmonds. “However, the
depreciation of sterling certainly means there will be some inflationary pressures through
increased costs such as raw materials, packaging, energy and transport costs as well as
employment and other cost pressures all businesses face.”
Beer Faces The Music
Older music acts are seeing beer as an opportunity to get back in the limelight.. AC/DC, Kiss,
Iron Maiden, Queen, Megadeth and even Rick Astley have slapped their intellectual property
on beer or plan to do so in the future. It’s not just the classic rock and pop folks, either: Chance
the Rapper produced a beer with Anheuser-Busch InBev’s BUD, -0.04% Goose Island,
Slim Thug is working on craft beer suitable for the club, and the Deftones, Killswitch Engage,
The Descendants and NOFX are making a whole lot of Ozzfest and Warped Tour attendees
eel old by brewing beers of their own.
Last year, an unsigned band even released its fourth album on a beer can. The Lights Out,
based out of Boston, collaborated with Somerville, Mass.-based brewery Aeronaut Brewing Co.
to release their album “T.R.I.P. (The Reckonings in Pandimensionality)” with help from an
“imperial session ale.” The 7.5% ABV India Pale Ale’s Galaxy came in a can marked with a
hashtag that buyers would post on Twitter to receive a link to the album files
the crossroads of the beer world
|Still The Champ
Beer is still the number one beverage of choice
for Americans over the age of 21, measurement
company Nielsen announced on 2/24/17. Four
out of 10 regular drinkers prefer our favorite
beverage over wine and liquor. Nielsen's Harris
poll found that beer was the preferred drink of
55 percent of men, 41 percent of younger
generations (ages 21-34) and people who live in
the south USA. Domestic non-craft beer was
preferred by 38 percent of beer drinkers, while
craft and imported beers were favored by 29
percent and 23 percent, respectively.
Wine came in second place overall, but was the
top drink of choice for 46 percent of American
women. The survey also said that 42 percent of
adults over the age of 65 preferred wine, as did
37 percent of high income households (over
$100,000 annually) Interestingly enough, many
of today's wine drinkers opted for beer or liquor
just a decade ago. While nearly 75 percent of
wine lovers (over the age of 31) preferred the
same drink two years ago, only four out of 10
people selected wine in 2007.