| Anheuser-Bush looks to JibJab to boost beer sales Two brothers who created a wildly popular Internet video poking fun at Sen. John Kerry and President Bush during the 2004 election have agreed to produce online entertainment for Budweiser beerand other Anheuser-Busch productsy. The move comes as the No. 1 US brewer battles to protect its US market share from rival Miller Brewing. The companies have used advertising as a key weapon in the often-contentious fight, marked by ads where the two target each other by name. Anheuser-Busch said JibJab, which produced the cartoon parody of the presidential candidates campaigning to the tune of Woody Guthrie's classic song This Land is Your Land, created a 30-second video featuring the popular Budweiser lizards to kick off the partnership. The video at budweiser.com features the two lizards resplendent in top hats and vests as they twirl a cane and dance to the polka classic Roll Out The Barrel while inviting customers to drop their martinis for beer. Wine Beats Beer in Germany Beer sales in Germany dropped by 3.5 % in the first quarter of 2005. Beer consumption in Germany declined 11% in the last decade while wine consumption has risen by 17% over the same period. |
Feature News from beernexus.com
Women Boost Beer Sales
Women are credited with slowing the decline of
sales in the US beer market thanks to their interest
in low-carb and light beer products, according to new
research by market analyst Data Monitor in London.
The report estimates that nearly thirty percent of the
$58 billion US beer and cider market is due to
women.
Data Monitor's chief beverage analysist ,Nicci Pughi,
stated that the trend towards more women drinking
beer is not solely representative of consumer tastes
but also of a change in lifestyles, with the number of
affluent single women increasing.
Beer Still Leads
In the past five years, beer sales fell from 56 percent to
53 percent of the U.S. alcohol beverage market, while
spirits sales rose from 28 percent to 31 percent
according to the Distilled Spirits Council of the United
States.
Since bee's 3 percent loss comes from a $48 billion
market, it may be substantial, but it's hardly fatal. Beer
still claims over half the dollars Americans spend on
alcohol. And, considering that it is less expensive per
drink than spirits or wine, beer is clearly the leading
adult beverage choice by a good margin.
Stock Tip
Shares of SABMiller have risen 39% in the past year,
making it the second best performer in the Bloomberg
Beverage Index. Shares of Anheuser-Busch however have
dropped 10% in the past year. Some analysist say A-B
may now be a good buy as it's price is only 17 times
expected forward earnings.
Women are credited with slowing the decline of
sales in the US beer market thanks to their interest
in low-carb and light beer products, according to new
research by market analyst Data Monitor in London.
The report estimates that nearly thirty percent of the
$58 billion US beer and cider market is due to
women.
Data Monitor's chief beverage analysist ,Nicci Pughi,
stated that the trend towards more women drinking
beer is not solely representative of consumer tastes
but also of a change in lifestyles, with the number of
affluent single women increasing.
Beer Still Leads
In the past five years, beer sales fell from 56 percent to
53 percent of the U.S. alcohol beverage market, while
spirits sales rose from 28 percent to 31 percent
according to the Distilled Spirits Council of the United
States.
Since bee's 3 percent loss comes from a $48 billion
market, it may be substantial, but it's hardly fatal. Beer
still claims over half the dollars Americans spend on
alcohol. And, considering that it is less expensive per
drink than spirits or wine, beer is clearly the leading
adult beverage choice by a good margin.
Stock Tip
Shares of SABMiller have risen 39% in the past year,
making it the second best performer in the Bloomberg
Beverage Index. Shares of Anheuser-Busch however have
dropped 10% in the past year. Some analysist say A-B
may now be a good buy as it's price is only 17 times
expected forward earnings.
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