|It Pays To Advertise
Desperate times call for desperate measures –
and for one college student out of beer money a
sign captured on ESPN led to more than 2,000
donations using the person-to-person payment
The sign was captured in the background of
ESPN College Gameday, a pregame show that
broadcasts from a different college campus every
Saturday during football season. Fans frequently
hold up funny signs behind the anchor desk.
This show was at the University of Tennessee,
where intrepid student Sam Crowder held a sign
that said "Hi mom! Send beer money!" and
included his Venmo account handle. Amused
viewers began looking up "Crowder" and some
started chipping in for a round.
Before long Venmo said on Twitter that Crowder
had received 2,000 donations of unreported
denominations. Venmo chipped in $50 as well -- a
small price to pay for the primo free advertising.
Beer Pipeline Opens
A boozy pipe dream became reality for beer lovers in Belgium today as a Bruges brewery poured
its first glass of ale delivered through a 2 mile-long long underground pipeline from an out-of-town
bottling plant. "It’s a fantastic feeling," Xavier Vanneste, the brewery's owner, "We had this
crowdfunding campaign to fund our pipeline. So it is very exciting to receive the crowd funders
from all over the world, we promised that we would invite them for the opening."
The brewery, De Halve Maan, has been in Vanneste's family for six generations and is located in
the historic heart of the city of Bruges. Despite its long standing in the city, De Halve Maan has
faced a predicament over the last few years ago. Having expanded and built a brewery and bottling
plant in an industrial area -- about two miles from the brewery and an adjoining pub and restaurant
-- it proved difficult getting the beer to the patrons. Originally they transported the beer with tanker
trucks, but they proved ineffective in the narrow, cobble-stoned streets that line the historic center.
tI was workers at the brewery who first got the idea to build an underground pipeline to transport
the beer, but at first many people thought it was a joke. Then, after coordinating with special
engineers and gaining support via an international crowdfunding campaign, building began.
It goes under the canals, under the roads, under big traffic points,, "We were not allowed to
pass under private houses, but we could go under public roads." Vanneste said.
"The cost was about 4 million euros," he added, saying they turned to the community
to help with the cost of construction. Vanneste said that the beer pipeline became the
biggest crowd funding operation ever done in Belgium.
The beer will travel through the pipeline at a speed of about 3 meters (about 9.8 feet)
per second, according to Vanneste. The pipeline is expected to deliver about 5,000 to
6,000 liters (about 1,320 to 1,585 gallons) of beer an hour.
Vanneste said they did a lot of work to ensure the pipeline would not impede the quality of
their beloved beer. "We did a lot of testing, with beer and with water, to see how the beer
would behave in the pipe, and to see the quality. It is quite interesting to see what the impact
would be on the beer quality and after a couple of weeks of testing we are able to say that
it is perfect quality beer" to which drinkers agreeded.
the crossroads of the beer world
|North Koren Beer Fest
North Korea just held its first ever beer festival.
Tourists from the West sat on the banks of the
Taedong River and gulped back Taedong beer,
named after the same river.The announcer on
North Korean television was ecstatic about the
event: "The Pyongyang beer festival shows
our people's lives filled with happiness and
optimism… It's a people's paradise socialist
country, while smashing the evils of the US
and its heinous followers."
The fact is that North Korea's main brewery is
actually English. It's the old Ushers brewery
from Trowbridge in Wiltshire which North
Korea shipped over - lock, stock and barrel.
Beer is a bid deal in Korea. Two years ago, a
international magazine - The Economist - opined
that North Korean beer was better than South
Korean beer, prompting outrage in South Korea.
where the brewing industry is vibrant and
growing. It has morphed and improved. One of
the breweries there has actually calls one of its
beers Taedonggang, appropriating the North
Korean name which has led to more problems.