|Another Buy Out
Anheuser-Busch announced it will acquire
Colorado-based Breckenridge Brewery. With
this agreement, Breckenridge is the seventh
craft brewery to join The High End, Anheuser-
Busch’s business unit of craft brands.
Available in 35 states, Breckenridge Brewery
sold approximately 70,000 barrels of beer in
2015. The brewery will continue to make its
portfolio of beers – ranging from their Vanilla
Porter, to Agave Wheat, to their core brands,
seasonal specialties and barrel-aged beers.
Breckenridge Brewery will join Goose Island
Beer Company, Blue Point Beer, 10 Barrel
Brewing, Elysian Brewing , Golden Road
Brewing and Four Peaks Brewing Company
as part of The High End’s craft beer portfolio.
Terms of the agreement were not disclosed
however all the usual promises that AB will
not change any recipes or engage in cost
cutting were made..
Beer Guys Sue Two Giants
As AB InBev and SABMiller, the world's two largest beer companies, negotiate terms of their
planned $106 billion merger, a group of beer enthusiasts have filed a federal lawsuit against what
they perceive as a monopoly in the making. Based primarily in southern Oregon and with no clear
connections to the beer industry, 23 plaintiffs argue in a suit just filed that the proposed deal
violates antitrust laws and that an "effect of the proposed acquisition may be substantially to lessen
competition," increasing prices and hurting consumers. Oregon is a particular bastion of local beer,
with hundreds of craft breweries who have an estimated $2.83 billion impact on the local economy.
If AB InBev's takeover of SABMiller is successful, the resulting conglomerate would control over
30 % of the global beer market, nearly 75 % of the American market, and have an unprecedented
hold on distribution, which separates beer's production from its wholesale and retail sales. The
U.S. Justice Department is already investigating allegations that AB InBev is using unfair
distribution practices to squeeze out the competition.
The lawsuit isn't currently seeking any money beyond legal fees, insisting that the merger
would cause "irreparable harm for which damages will be unable to compensate plaintiffs,
in that competition once lost cannot easily be restored."
AB InBev said in a statement that it's not trying to limit competition, suggesting "nothing in this
transaction will change" the fact that the "U.S. beer market has never been more competitive."
But lead plaintiff James DeHoog — president of an automotive repair company — asked in the
complaint, "Why do we want to allow one entity to control that market?"
AB InBev claims in this lawsuit are "without merit." They released a statement saying "The U.S.
beer market has never been more competitive, with strong growth from craft brewers, and
nothing in this transaction will change that fact."
the crossroads of the beer world
|More Hard Root Beer
Hoping to cash in on the hard soda craze, Abita
Brewing has released an alcoholic version of
their regularly made non-alcoholic root beer. It
will be the first product Abita's new line of ‘Bayou
Bootlegger’ hard sodas.
The Bayou Bootlegger Hard Root Beer is based
on the same root beer formula Abita has been
making with pure Louisiana cane sugar for more
than 20 years. The new version will have 5.9 %
. Bayou Bootlegger’s namesake is inspired by
New Orleans’ original bayou bootlegger, Jean
Lafitte, the early-19th century French pirate and
smuggler who took up arms in defense of New
Orleans during the War of 1812.
Abita currently produces more than 14,000
barrels of root beer annually. When it comes to
beer they are the 21st largest in terms of
production, craft brewer in the country. Its
products are sold in 41 states, and in a limited
number of foreign countries.