Plastic In Your Beer
Watch out - many beers may contain a dose of
tiny plastic particles, reveals a new study.
Scientists refer to these little fragments as
“microplastics,” since they’re less than
one-fifth of an inch long.
The researchers tested 24 brands of German
beer for microplastics, and found that every last
bottle was contaminated with the stuff. The
contamination most likely happens during the
filtration and bottling processes.
“Microplastic contamination is everywhere —
in the air, in fresh and ocean waters, in the
aquatic food chain, in human food,” said
Liebezeit. That means we’re likely ingesting the
tiny bits of plastic through multiple routes;
research has so far detected microplastics in
honey, soda, tap water, and some types of
seafood. Microplastics, which can linger up to
1,000 years, by some estimates, once they
contaminate a body of water.
NFL Beer Price Gouging
Few things go better with football than beer, a point that’s certainly not missed by advertisers.
Games on TV are inundated with beer ads, and InBev’s Bud Light has a massive six-year, $1.2
billion deal to be the NFL’s official beer sponsor. In short, the two are practically inseparable.
And for a long time, no NFL fans could use a drink more than those rooting for the Detroit Lions,
who have had just two winning seasons since the turn of the century. Unfortunately for the Detroit
faithful catching the action from within Ford Field, they have also been forced to pay for the league’
s most overpriced beers. The cheapest beer option in Detroit last year was a 16-ounce beverage
that cost $8.50. No other NFL team charged more than that $0.53-per-ounce price (though the
Dallas Cowboys matched it with their own $8.50 option). What’s more, in Detroit that price
represents a staggering 765% markup compared to local grocery store prices,
easily the league’s widest pricing margin.
Only one other team, the Seattle Seahawks, have marked beer prices up more than seven-fold:
Seattle’s $8 beers are a 710% increase over the comparable $0.99 options at local marts.
The rest of the top five is filled out by the Oakland Raiders, Chicago Bears and Indianapolis
Colts. Last year the cheapest beer in MetLife Stadium, shared by the Jets and Giants, was
$8.75 for a 16-ounce drink, or about $0.55 per ounce. Last season a new $5, 12-ounce
option offered fans a better value buy, or roughly $0.42 per ounce. That’s still not a great
deal, though, after considering local prices. For the Jets and Giants, that $5 beer
is a 592% price increase over local
Curiously enough, the stadium markups seem to have no relation to fan spending power. The ten
stadiums selling the most overpriced beer range from San Francisco and Seattle, with two of the
nation’s highest median incomes (both over $60,000), to Buffalo and Detroit, which rank among the
lowest (under $30,000).The league’s best deal for beer is in Jacksonville, where the cheapest in-
stadium option – $7 for a 16-ounce drink – is merely triple the price, per ounce, offered at local
supermarkets. Just behind the Jaguars on the list of (relative) bargain beers are the Carolina
Panthers, Miami Dolphins and Denver Broncos. stores, making it the ninth-highest markup
on a per-ounce basis among the NFL teams for which data is available.
the crossroads of the beer world
Guinness Goes Blonde
When most beer drinkers hear “Guinness,” they
think of the dark Irish stout that has long been
one of the world’s bestselling beers. But their
latest – and boldest – offering is Guiness Blonde .
a new lager that will be hitting out across the U.S.
in early October. . It is not the first lager the
company, now part of giant Diageo, has
produced. Guinness’ second most famous label is
Harp Lager, Guinness has also released special
bottlings over the decades, including Brite Lager,
Black Lager and the short lived Guinness Gold
Guinness Blonde American Lager, its full name, is
not being brewed at the famous St. James
Gate facility in Dublin, or even Ireland’s
Dundalk Brewery where Harp is made. Instead,
it is producing it in Latrobe, Pennsylvania, best
known as the birthplace of golf legend Arnold
Palmer and the home of Rolling Rock beer.
This is the first time that the company’s 125-year
old proprietary yeast is making the trip across the
Atlantic to become a key ingredient, along with
entirely domestic hops f