Bud Vintage Cans!

Anheuser-Busch, in an effort to
use it's 129 year old brand's history
to tap into the retro craze of
20-something consumers, has
announced new designs
for Bud cans  

A three can series will soon begin
with the rollout of a reproduction
of the first Budweiser can
dating back to 1936.

The gold can will have black and red
labeling with the A-B eagle logo
prominently featured.

The folliowng two cans will be from
1954 and 1956.  The retro can run
will complement, not replace,
contemporary Bud packaging.

Beer Cocktails

The hottest trend in the most
fashionable bars is a beer cocktail
according to USA Today.

Some of the most popular-
Isar water
A wheat beer mixed with Blue Curaçao
and apple or orange juice.
South Wind
Beer with a shot of melon liqueur.
Black Velvet
Mix stout and champagne, half and half.
Skip and go naked
Combine beer, lemon juice and gin,
with a dash of grenadine.
Feature News  from  beernexus.com
 Brain Beverage  

A study published in the Feb.  2005 issue of the New
England Journal of Medicine found that women who have a
drink of beer or wine daily have sharper minds into old age
than women who abstain.

The report, based on a study of nearly 12,500 nurses, adds
to the apparent benefits of light-to-moderate drinking,
which can also prevent heart disease and stroke.

Women who drank moderately stayed sharper than
non-drinkers; they lowered their risk of memory loss and
senility by about 20 percent, according to the study.  On
average, the women who drank a beer or a glass of wine
each day tended to have the mental agility of someone a
year-and-a-half younger than those who abstained.

Bored with Beer Last Year?

Wines and distilled spirits continue to gain a bigger share
of the alcoholic beverage market, at the expense of the
beer industry.   It's a trend that has been going on since the
late 1990s and continued in 2004 according to figures just
released by the Beverage Institute of America.

Beer Marketer's Insights, a trade publication, estimates
that beer accounted for 59.5 percent of the absolute
alcohol content sold in its peak year, 1995. That had fallen
to 55.7 percent in 2004.

August Busch IV, president of Anheuser-Busch Cos.
brewing unit, has said that wine and spirits represent "a
threat" to his company and the rest of the beer industry.

Miller Brewing Co. President Norman Adami said, "The
single biggest threat facing the American beer business
today is the possibility that we will allow the American
consumer to get bored with beer."

There is good news however.  Beer remains, by far, the
most popular alcoholic beverage in the United States