|Tastes Great - Less Filling
Miller Lite, the beer that launched the
light beer category, reaches back into
history when on January 1, 2014, they
will release the limited-edition Original
Lite Can, an updated version of the
iconic packaging that changed the beer
industry almost 40 years ago. The
Original Lite Can features the familiar
images of hops, barley and the words
"a fine pilsner beer," which remains the
company's description of the brew.
"Elina Vives, marketing director for
Miller Lite said, "The launch of Miller
Lite broke conventions in offering a
great combination - great taste at only
96 calories and 3.2 carbs. Miller Lite is
the original light beer and this
limited-edition can celebrates that
innovation and helps inform consumers
of the rich history behind our beer."
The limited-edition Original Lite Can will
be available nationwide January
through March iin various sizes.
Add Water, Get Beer
Weight is the enemy of the backpacker, as every added ounce can lead to increased
muscle strain, fatigue, and the desire to turn around and stay at the lodge. For fans of craft
beer, enjoying a decent brew while hiking or camping away from the car usually involves lugging
around heavy cans of beer, which can turn a lovely trek into a grueling slog through the woods.
But now the folks at Pat’s Backcountry Beverages have created a solution – their new Brew
Concentrates come in featherweight 50ml packets and can be reconstituted with carbonated
water (courtesy of their trail-ready 16-ounce carbonator bottle).If you’re using a water purifier
or good old-fashioned boiling to transform lake or river water into a drinking supply, the
weight savings are significant. There are several steps involved in reconstituting a beer,
and each must be performed with attention to detail to ensure you’ll be drinking a foamy
brew and not a flat canister of diluted beer concentrate.
The first time through the process can be overwhelming. You have to prime the cap, mix
packets of citric acid and sodium bicarbonate into the orange carbonation chamber (make sure
you massage the packets before using them so they aren’t clumpy), add in your beer
concentrate, and top off the bottle with 16 ounces of water.
Now comes the embarrassing part. The carbonator bottle is basically the Shake Weight
of the great outdoors, requiring two seconds of furious shaking, a one-second pause,
a quick lifting of the lever on the cap to release the CO2 you’ve just created, and then
another two-second pause as the bubbles are released into your beverage. A four-pack
of Brew Concentrates runs $9.99, and it costs about 50 cents a pop for the activation packets
needed to carbonate them. Without figuring in the $29.95 for the carbonator bottle, that’s
about $3 per beer.ort to improve and expand their offerings of craft beers.
the crossroads of the beer world
As Goes Diet Soda
So Goes Beer
Americans are drinking less mainstream
beer and diet soda. Several well-known beer
brands are far less popular than they were a
few years ago. According to the industry journal
Beer Marketer’s Insights, beer sales declined
2.3 percent last year. Some well-known brands
have done far worse. For example, sales
of Michelob Light plunged nearly 70 percent
while Bud Select’s numbers declined more
than 60 percent over the past several years.
While macro beer sales have been slimming
down, wine and spirits sales have increased.
According to Wells Fargo research, sales of zero-
and low-calorie soda fell nearly 7 percent over the
past twelve months. For full-calorie sodas the
decline has been just over 2 percent. Some
experts blame published studies that shows diet
soda can lead obesity epidemic, and cancer.
In the case of beer, craft sales have continued
their strong growth often at the expense of