Temple of Beer There already is a ramen museum (and a gelato university) so why not a "Temple of Belgian Beer"? Brussels, Belgium is planning to turn an old stock exchange building into a "beer temple," which would be a place dedicated to not only the history of Belgian but a place to sample most of the beers made throughout the nation. The 19th century building was abandoned in 1996 and since them has become a site for temporary exhibitions, The "Temple of Belgian Beer" will open by 2018 and expects over 400,000 visitors a year who will provide a huge boost to a sagging tourist industry. Given Belgium's 150 breweries, it makes sense to have a space dedicated to the country's brew. "Beer is to Belgium what wine is to France, it gives our small country a real identity' said Geor Slatver, Tourist Administrator. |
Read The Label Wine, beer and spirits manufacturers may soon have to disclose calorie content and other nutritional information on bottles and cans. But for now, such labeling remains optional. The U.S. Alcohol and Tobacco Tax and Trade Bureau, which is part of the Treasury Department, announced last week that manufacturers could add this information if they wanted to while the Bureau considers making it mandatory. Low-calorie beer manufacturers are hoping the labels will increase sales by drawing in people trying to lose weight and consumers who appreciate information to make educated choices. Some breweries oppose the concept fearing high calorie numbers will scare off buyers. On average, alcohol alone contains 7 calories per gram, which means it's almost as caloric as fat. Fat contains 9 calories per gram. Protein, on the other hand, contains 4 calories per gram. A 12-ounce serving of an American lager contains about 150 calories. However, since a pint is 16 ounces, you're usually getting almost 200 calories when you order a draft at a bar. That's a few calories short of a glazed cake doughnut with powdered sugar. However before you switch from beer to another kind of drink consider this: Red Wine Whether it's a merlot or a cabernet, 5 ounces of red wine contains 96 calories which is about the same as a tablespoon of margarine, which clocks in at 100 calories, White Wine Five ounces of white wine contains 90 calories which is about 15 calories more than a medium scoop of chocolate nonfat ice cream with no added sugar. Pina Colada A pina colada tastes great, but those nine ounces of coconut milk, pineapple juice and rum contain 460 calories. That's actually more than a Whopper Jr. from Burger King or a cheeseburger with mayonnaise and ketchup from Wendy's or Jack-in-the-Box. They clock in at 374 calories. Margarita A margarita may be only 4 ounces, but that sweet-and-sour tequila drink is 168 calories. That means a margarita is more caloric than the average single 1-ounce serving of potato chips, which contains 152 calories -------------------- |
| Feature News from beernexus.com |
Edited by Jim Attacap
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| BEERNEXUS the crossroads of the beer world |
Fast Growing
Constellation Brands is expected to become
the third-largest beer supplier in the U.S. A.
as it closes a $5.3 billion deal with Belgium’s
Anheuser-Busch InBev. It is buying the rights to
Corona, the country’s top import, and the giant Mexican
brewery that makes it and a few other brands. But
bigger is not necessarily better in the beer business. In
fact, it’s a bit of a liability. U.S. drinkers these days are
cooling on Coors Light and Co. They’d rather have craft
beer which saw sales by volume surge 15 % last year
while as the U.S. industry overall grew by less than 1 %.
Craft beer now command 6.5 % of the U.S. beer market
by volume and 10 % by revenue.
Distribution is one of the only barriers still protecting
beer giants like AB InBev, Molson Coors Brewing , and
SABMiller, which together account for 78 %t of U.S. beer
volume. In many states, third-party distributors are
mandated by law and those distributors are often
reluctant to deal with small players, given the amount of
business they do with massive brewers. That leads to
beer companies big and small to fighting over
distribution legislation in a multitude of states.
Constellation Brands is expected to become
the third-largest beer supplier in the U.S. A.
as it closes a $5.3 billion deal with Belgium’s
Anheuser-Busch InBev. It is buying the rights to
Corona, the country’s top import, and the giant Mexican
brewery that makes it and a few other brands. But
bigger is not necessarily better in the beer business. In
fact, it’s a bit of a liability. U.S. drinkers these days are
cooling on Coors Light and Co. They’d rather have craft
beer which saw sales by volume surge 15 % last year
while as the U.S. industry overall grew by less than 1 %.
Craft beer now command 6.5 % of the U.S. beer market
by volume and 10 % by revenue.
Distribution is one of the only barriers still protecting
beer giants like AB InBev, Molson Coors Brewing , and
SABMiller, which together account for 78 %t of U.S. beer
volume. In many states, third-party distributors are
mandated by law and those distributors are often
reluctant to deal with small players, given the amount of
business they do with massive brewers. That leads to
beer companies big and small to fighting over
distribution legislation in a multitude of states.