Bud Uses Hops!

Anheuser-Busch has begun test
marketing a new Budweiser
prodict that has, according to new
products director Don Meyer,  
"slightly more hop flavor".  No
laughter, please.

The new offering will also have
lower carbs and calories than any
product in the Budweiser family,
including Bud Light.  

The new brew from the
Budweiser Select division of A-B
remains an American style light
lager. According to Meyer, "you
will get a real good taste upfront,
but it is a clean-finishing beer with
no aftertaste.  There is a real
good, full flavored taste profile on
the front end that will impress
most craft beer drinkers."

Sure it will.
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Church of Beer

An English cathedral has revived
the ancient monastic tradition of
selling beer. Canterbury Cathedral
in Kent offfers visitors a bottled
bitter made by a local brewer.

The Cathedral was a leading
producer of monastic beer
between 1100 and 1538
accoarding to church leader
Richard Marsh.  Proceeds from the
sale of the ale will go to the
upkeep of the building.
Feature News  from  beernexus.com
Bass Pub Pour      

Another British invasion is taking place. This time it's an
invasion of British beers with beer delivery systems that
replicate a pub pour and beers like Boddington's and
Guinness that rely on either gas or widgetry to pour out a
creamy head.

The new system will make the Bass Ale  exported to the
United Statesa "last longer, have a more robust head,  and  
replicates the pub experience," according to a press
release from brand owner InBev.

The Bass Pub Pour comes in eight-packs of 16.9-ounce
cans. The way this Bass pours from the can is what makes
it different from Bass you've had in the past. A jet of
nitrogen is introduced into the can before filling. That
nitrogen is released when you open the can, making the
beer pour with a creamier, richer head, much like what you
could expect from a pub with fresh Bass on tap.

"Beer drinkers have told us they view draught beer as
more authentic, the way the brewery intended the beer to
taste, and they have long wanted to be able to enjoy the
same quality and experience at home," says Victor
Melendez, director of marketing European brands for InBev
USA.

"The Bass Pub Pour can delivers that draught style and
allows a much greater audience to trade up and enjoy the
quality pub experience inextricably linked to a legendary
Bass," he says.

The company also has launched in a few markets a
patented five-liter barrel system that reportedly keeps
Bass fresh for 28 days after tapping. Five liters of beer is
the equivalent of 10 pint glasses.

You are supposed to be able to tap the keg, stick it in your
refrigerator and drink fresh Bass for almost a month with
the simple press of a button. The suggested retail price is
$19.99.

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