|mR. bReWski says..
|Why Seltzer Cans Are Skinnier Than Beer Cans
Most people know that hard seltzer is made in a similar way to beer,and tin fact several are made by the
very same breweries that make some of the country’s most popular beers. Many small local breweries
are jumping on the bandwagon too. That begs the question, why wouldn’t they use the same style of
packaging? The answer is marketing. One of the main drivers of hard seltzer’s popularity is its low-
calorie content. The liquid delivers about the same amount of alcohol as a domestic lager (or a little
higher, around 5 percent ABV), with a calorie count at or under 100. This allows for hard seltzer
brands to take advantage of the health halo effect, appealing to drinkers who want a bit of a buzz, but
who are also concerned about their LBs and the drink’s ABV. Although most hard seltzers are lower in
calories than most beers, this isn’t always the case. For example, a 12-ounce can of White Claw has
only 100 calories, but a 12-ounce can of Miller Lite has an even slimmer 96.In short, the skinny can is
subtle marketing cue that the liquid inside is lower in calories, since we often associate things that are
thin with being healthier.Think P.T. Barnum and you'll get their strategy.
|Subpremium vs. Premiumization
Natty Light falls into a category that the beer biz calls "subpremium" — a category filled mostly with beer
that closely resembles water. After over a decade of decline, the pandemic has pushed subpremium
beer sales up big time. According to data from IRI, store sales are up over 11% as compared with the
same time period last year This surge has happened *despite* the shutdown of colleges, frat parties
and beer pong.While cheap beer sales are up, overall beer sales are up even more. There's been a
27.5% increase of beer sales in stores over the same period last year. And so while lower-priced beer
has seen a surge, it has actually been losing market share, according to IRI's data. Subpremium beer is
lagging behind imports, which are up 15%, and craft beer, which is up almost 23%. Cheap beer is also
lagging way behind "hard seltzer," like White Claw, which is relatively expensive and has seen a 246.7%
increase when compared with this time last year. All these surges in purchases of more expensive
beverages are a part of a trend beer biz folks refer to as "premiumization."
Not Cold Enough
Marni Magaro was unloading cases of beer on a recent Monday night in an Enola (PA) beer store. She
was wearing a mask but two men who just walked in and asked her for “the coldest beer you have”were
not, despite a sign on the door saying masks are mandatory. She pointed to some Miller Lite, and
started to walk away When one of the men pulled off her mask saying “You don’t need that. This is all
(expletive) anyway. And this beer isn't cold enough for us.” They then bought the beer and left. The
police were called but Margaro declined to press charges. Management however has them barred from
entering the store ever again and has posted signs saying the store has the coldest beer in the area..
There is some irony in the fact that in this case the good person wore a mask the bad guys didn't.
|“Some people spend a fortune so they can circle the world. I drink some beer
and the world circles around me." .
" Drinking after work is fine, but if you really want to enjoy working
then drink a few beers before work.."
"The best research for playing a drunk is being a British actor for 20 years.”.
“Either give me more beer or leave me alone.”
"Why do I drink Champagne with beer or breakfast? Doesn’t everyone?” ”
"There comes a time in every woman’s life when the only thing
that helps is a glass of Champagne and a pint of beer."
“I wish to live to 150 years old, but the day I die, I wish it to be with a cigarette
in one hand and a glass of beer in the other.”.
"Drink beer because you are happy, but never because you are miserable.”"
"Whiskey and beer are by far the most popular of all remedies that won’t cure a cold."
|Pictures from our readers.
Thanks to all!
Click on picture to enlarge