in the World
Unlike wine, beer can be made
anywhere. All you need is water,
malted barley, hops and yeast.
But to market a new brand successfully,
you need a gimmick. The Swiss
Monstein brewery has it.
"It's the highest brewery in Europe,"
says Andreas Aergerter, the manager
and one of the founders .
"We call our brewery the 'last beer stop
before heaven', because it adds to the
brewery's appeal, especially among
English speakers who like the slogan."
But brewing at 1,600 metres above sea
level does present problems. Aergerter
had to install a special kettle to account
for the difference in atmospheric
pressure, which makes water boil at a
lower temperature.
He also had to find a yeast that would
work in the thinner air.
Beer and Baseball
In the 1921 World Series New York
Giants Manager John McGraw told
his ballplayers that it was a sign of
good luck if they could spot a beer
wagon before going to the game. He
then hired a driver to haul a wagon
outside the ballpark when he knew his
players would be arriving His team
won. McGraw then hired the
driver for the rest of the series and
the Giants won very game.
7 Reasons Why Beers is Better Than Wine
1. Beer doesn't rely on a piece of wood to
give it character.
2. The twist off cap. Wine makers are just
starting to figure that one out.
3. Beer doesn 't need a movie about two
losers (Sideways) to increase its popularity.
4. Beer never has a "bad year."
5. No phony pseudo-sophisticated snobby
elitist names starting with "chateau."
6. Beer is so cool we use to to describe
ourselves. We want six-pack abs, not
magnum thighs.
7. The Mayflower was loaded with beer not
wine. So was Ben Franklin when he
discovered electricity.
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Polish Pubs Lead The World
Polish pubs lead the world by far in one
demographic according to the International
Beverage Association - 70% of the
customers are girls 20 years old or less.
The People's Daily, China-
"When the beer bubbles, the masses forget their troubles."
Drew Carey -
“Oh, you hate your job? Why didn't you say so? There's a
support group for that. It's called EVERYBODY,
and they meet at the bar.”
Fran Lebowitz-
"The telephone is a good way to talk to people without
having to offer them a drink."
Anheuser-Busch, the nation's largest brewer,
is launching a series of seasonal beers
available on tap,in selected bars and taverns.
To kick off this program, A-B will roll out a
pumpkin-flavored beer, Jack's Pumpkin Spice
Ale, in late October. This will be the first time
the company has offered seasonal beers on
tap. The beer will also be part of the
Michelob Special Sampler Collection, a
seasonal package of bottled specialty beers
that A-B has offered every fall since 1997.
Thanks to all!
click on picture to enlarge
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