|Win For Free Beer
The 2018 NFL season has kicked off, and with it comes the
promise of free Bud Light to hopeful Cleveland Brown fans
across the city. Anheuser-Busch has announced they will be
placing Bug Light “Victory Fridges” at bars throughout
Cleveland that will automatically unlock via a wi-fi connection
after the Browns win their first regular-season game.
Each fridge will contain 200-300 16-ounce bottles and only
those already in the bar will be eligible. Bud Light, the official
beer of the NFL,representatives said the company wanted to
support the Ohio team because of their dedicated fan base.
The Cleveland Browns, went 0-16 for the entire 2017 season
Goodbye Millennial Beer
MillerCoors announced it is ending production of Two Hats,
a millennial-facing light beer launched in February. The fruit-
flavored brews proclaimed to be “good cheap beer.”
Apparently, people weren’t buying it. MillerCoors says it is
pulling the plug because the company posted declines in
volume and profit. Two Hats’ early demise shows the frantic
nature of big companies trying to capture younger audiences.
In creating a line of fruit-flavored light beers at bargain
prices, it was targeting a market that doesn’t exist. Young
people already have cheap beer. They don’t need it to be
“good.” Two Hats wasn’t competing with “good beer,” it
was only competing with Coors Light.
|You don't say.....
The five countries that drink the most alcohol, in liters per
capita, ranked:- 1. Moldova (17.4 liters per capita; 2. Belarus
(17.1); 3.Lithuania (16.2); 4.Russia (14.5); 5.Czech
Republic (14.1). The five that drink the least alcohol:
1. Libya (0 liters per capita); 2. Pakistan (0.1);
3. Mauritania (0.1); 4.Kuwait (0.1); 5. Yemen (0.2)
Starting in September, the Greater Purpose Community
Church in Santa Cruz, Calif., it will be serving beer at
services and opening a brewery next summer.
St. Patrick reportedly used brew as a tool to convert Irish
heathens. Charlemagne advocated the advancement of
monastic brewing, making the church the primary
wholesaler of beer throughout the Holy Roman Empire.
Mugs have their time and place, and that is sloshing around
at Oktoberfest. Any other time you’re drinking a lager or
pilsner, you’re best served by a flute.
Archaeologists have found carbonized germinated grains
showing that malt was produced for beer brewing as early
as the Iron Age in the Nordic region.
Anheuser-Busch has launched two collections of down-
loadable stock photography featuring properly served beer,
diverse consumers and brewers, myriad beer styles, and
contemporary settings—for free to anyone.
Heineken has just invested $3.1 billion for a 40% stake in
China Resources Beer. That company is best known as the
maker of Snow, the world's top selling beer by volume.
|Ya gotta love these guys
|Finley Peter Dunne
"Beer is necessary for a man so that he can have a
good opinion of himself, undisturbed be the facts."
"I never drink water because of the disgusting
things that fish do in it."
W. C. Fields
"I cook with wine, sometimes I even
add it to the food."
"Electricity is actually made up of extremely tiny
particles called electrons, that you cannot see with the
naked eye unless you have been drinking."
"My friends speak of my drinking....
but they know not of my thirst"
"The problem with the designated driver program, it's
not a desirable job, but if you ever get sucked into doing
it, have fun with it. At the end of the night, drop them
off at the wrong house."
"If I had to live my life over, I'd live over a saloon."
"I always take Scotch whiskey at night as a preventive
of toothache. I have never had the toothache; and what
is more, I never intend to have it.".”
|Pictures from our readers.
Thanks to all!
Click on picture to enlarge