| Slow Sales = New Recipe Boston Beer Company today has reformulated their recipe for Samuel Adams Rebel IPA. It now features the popular Mosaic hop variety as well as a new grain bill void of caramel malt. It’s the first time in Boston Beer’s 32-year history that the company has “significantly changed” the recipe of a flagship beer, according to founder Jim Koch, and it comes just three years after the product was first introduced nationally. Why? After debuting with strong revenues, sales of Rebel dropped 23 percent last. --------------- Bar Carts Removed The Metro-North Railroad (NY) shut down all it's bar carts recently amid an investigation into missing money among he vendors. Officials of the Metro-North which runs the railroad, say the beer carts — 18 of them, and two stationary “commissary counters” — are not returning until the investigation is over. The railroad’s special bar cars, where commuters could buy a beer on board and commiserate over their day, ended their run in 2014, though some groups are lobbying to bring them back, so far with little success. Still, Grand Central Station (NY) and the trains departing its platforms have not exactly gone dry.. Commuters can still buy beer and wine at plenty of shops in the station, though the bar carts were the favored option for those arriving with only a few moments to spare. The bar carts continually moved in areas near the trains so commuters could literally take one with them for the road. |
| You don't say..... . For the third straight year, the Alcohol and Tobacco Tax and Trade Bureau issued more than 1,000 new brewery permits, bringing the total number of permitted U.S. breweries to a record high of 7,190 Jan. 2017. ------------------------- California had the most permitted breweries in the U.S., at 927, and Washington, D.C., had the fewest with 13. --------------------- At Boulder, Colorado’s Upslope Brewing Co. excess rinse water from the brewery’s canning line is put in jugs lined with green algae. The algae uses carbon dioxide and other waste byproducts of fermentation as food. The algae is harvested and sold to make a 100-% biodegradable green ink ------------------------------ Egg-shaped concrete fermentation tanks are the new thing in breweries across the country. That’s because concrete, like wood, is porous, allowing tiny amounts of oxygen to contact the beer to move fermentation and aging along. -------------- Beer in America is a $250 billion-per-year business. ---------------- Craft breweries and brewpubs have been hit with scores of lawsuits in the last three years. The majority of claims alleging failure to pay all wages due at termination, and failure to pay overtime wages. ------------------- Women are surging into a 32 percent share of the overall craft beer market (Nielsen Report), while women ages 21- 34 compose a full 15 percent of overall craft drinking volume (Brewer’s Association). |


| Ya gotta love these guys |
| J.P. Donleavy “When I die, I want to decompose in a barrel of porter and have it served in all the pubs in Dublin. I wonder would they know it was me?” Winston Churchill “Most people hate the taste of beer to begin with. It is,a prejudice easily overcome.” Michael Jackson “Beer culture is a part of the world of food and drink. It's not just a commodity in cans and bottles, but has a value as an agricultural product with good ingredients.” |
| Milan Kundera “Isn’t beer the holy libation of sincerity? The potion that dispels all hypocrisy. The drink that does nothing worse than incite its fans to urinate in all innocence, to gain weight in all frankness?” Sid Vicious “I’ve only been in love with a beer bottle and a mirror.” Henry David Thoreau “Beer’s intellectual. What a shame so many idiots drink it.” |
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