|Most Interesting Man
Dos Equis has announced that it will retire its long-running
ad campaign centered on "The Most Interesting Man in the
World." Mr. Brewski is losing a friend. Sigh.
The popular ad series starring character actor Jonathan
Goldsmith has been on the air since 2006, but the company
feels it is time to move on with a new spokesperson.
Dos Equis has nearly tripled its business since the
campaign began, with annual sales reaching $325.3 million
in 2015. Now however sales are sluggish and it seems The
Most Interesting Man is the designated scapegoat.
A new younger actor will take over as a spokesperson in a
campaign later this year aimed at more youthful drinkers.
The Most Interesting Man will of course be sent off in
style. A new ad will feature him being dispatched on a
one-way mission to Mars, with characters from past
ads bidding him farewell.
Mr. Brewski salutes his idol with these famous quotes:
He gave his father "the talk"
His passport requires no photograph
When he drives a car off the lot, its price increases in value
His Cinco de Mayo party starts on the 8th of March
He can speak Russian… in French
He once went to the psychic, to warn her.
His signature won a Pulitzer
In museums, he is allowed to touch the art
He once had an awkward moment, just to see how it feels.
He once thought he was wrong but he was right.
|You don't say.....
This year, Blue Moon Brewing Company is celebrating its
21st Birthday. Imagine if they were a real craft brew.
SLO Brew CA iis now pairing beer with the hotel business
in a "bed, beer and breakfast venture as does Oskar Blues,
which plays host at its REEB Ranch mountain cabins in
Brevard, N.C. and Dogfish Head in Delaware.
Hopsy, an online marketplace for local craft beer in
San Francisco is now delivering growlers of beer
directlyto a customer's doorstep. Love it!
Tap handles are a marketing tactic; like a tiny billboard on
the back of the bar. Branded tap handles were at one time
legally mandated to protect consumers from bait-and-
switch bartending after Prohibition,
A Dogfish Head Steampunk Uber Beer tap handle,
a bulky thing full of faux gears, was recently listed
on eBay for $1,525
Researchers are one step closer to crafting a beer that can
help fight disease according to the American Chemical
Society, at the University of Idaho. No wonder there are
more old beer drinkers than there are old doctors.
Gose is now one of the fast growing styles of beer in the
USA. It typically has a low ABV (4-5% ABV); has a wheat
and pilsner malt base, a hit of lactic acid for tartness, and
features additions of salt and coriander.
|Ya gotta love these guys
"It's okay to get drunk, if you need to real bad.
Only you have to get drunk on beer. Cognac and
wine—that's all for the heart."
“Don’t drive home if you've had too much beer.
Make your home drive to you. Self-driving mobile
homes are the future”
"Beer needs baseball, and baseball needs beer -
it has always been thus."
“"If God had intended us to drink beer, He
would have given us stomachs."
Capital Brewery Sign
“People who drink light 'beer' don't like the
taste of beer; they just like to pee a lot.".
“For the celebration I got champagne flutes, even
though I’m not musical. That night I felt like
Mozart. He was a drunk, right?”
|Pictures from our readers.
Thanks to all!
Click on picture to enlarge