|Beer Miler Cashes In
Lewis Kent may never become a professional runner, but the
22-year-old student at the University of Western Ontario --
and "beer mile" record holder -- has signed a shoe and apparel
deal with Brooks Shoe Company.. It is believed to be the first
mainstream sponsorship for the sport, in which participants
must drink four beers over the course of a 1-mile run. After
Kent broke his own record for the beer mile (4 minutes, 51
seconds) he announced that he had signed with Brooks.
"It's pretty surreal," Kent said . "I've always liked to run and
drink beer, but I never thought I would be considered world
class for doing both." Kent, who is on the Western Ontario
track team, has a personal mile record (without beer) of 4:15.
Beer Mile World Championships, which will take place again
in Austin, Texas, on Dec. 1. The winners take home $2,500,
and $5,000 for a world record.
Transgender Beer Backlash
BrewDog now markets "No Label," a "non-binary,
transgender beer" that is made using a variety of hops that
changes sex prior to harvest. The brewery says its new
"transgender" beer is not a gimmick. Some leading members
of the LBGT community however rejected this notion saying
the brewery has blantly uses the transgender identity as a
marketing ploy that could undermine the community.
|You don't say.....
Stone's Stochasticity Project newest beer uses malted
buckwheat and malted millet in the grain bill so they
named it Graniac. The original name Colon Blow,
was rejected by the government due to a "perceived
suggestion of health benefits"
Craft beer is at over a $3.6 billion industry in New York State
"Tank beer" gives you the chance to drink brewery-fresh
beer outside the brewery. Beer is delivered quickly from
brewery to serving tanks in pubs. It is the rage in Europe
but illegal in most US states due to distribution laws.
Guinness sales are in a tailspin, declining nearly 3% the last
several quarters mainly due to the overwhelming breadth of
craft beer choices, ownership by an international
conglomerate (Diageo) and that stout is not overly popular.
The Brewery Collectibles Club of America has over
5,000 members many of whom collect beer cans ranging
in value from 50 cents to $50,000 dollars, depending
on condition and rarity.
The first college brewing program in the U.S. began in
Davis, CA in 1958. It now offers a bachelor’s and master's
degrees in brewing as well as courses from one week to five
months long. There is a 2 year waiting list to enroll.
In terms of global consumption two glasses of beer are
consumed for every one glass of wine.
|Ya gotta love these guys
“Teetotalers lack the sympathy and
generosity of men that drink beer.”
“Beer is a misunderstood vitamin.”
“What is it about a beautiful sunny afternoon, with
the birds singing and the wind rustling through the
leaves, that makes you want to get drunk?”
“Whoever takes just plain ginger ale soon gets
drowned out of the conversation.”
“Drink the first beer. Sip the second slowly.
Skip the third."
"Health — what my friends are always drinking to
before they fall down."
|Pictures from our readers.
Thanks to all!
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