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Corona Stops Production

Production of Corona beer is being temporarily
suspended in Mexico because of the coronavirus
pandemic. Grupo Modelo, the company that makes
the beer,is halting production and marketing  
because the Mexican government has shuttered
them as a non-essential business. The company is
owned by Anheuser-Busch Inbev.

Constellation Brands handles the distribution and
import of Grupo Modelo's beers in the United States.
They said that the brand has "ample supply to meet
consumer demand" and doesn't expect shortages in
the near term.

Corona's coincidental name with the virus hasn't
dented sales. Constellation said sales of its beer
brands grew 8.9% for the first three months of this
year, with Modelo and Corona being its top sellers.
Sales accelerated in the first three weeks of March,
with its beers growing 24% compared to a year ago.
Corona Hard Seltzer, which launched in early March,
is also off to a "strong start,". .Beer and other
alcohol are rising in sales this month as Americans
are being forced to hunker down in light of the
coronavirus. Sales numbers show beer sales rose
34% since isolation mandates begain.
From Beer To Soup

Craft beer and spirit-makers in some of the
communities most severely impacted by the
coronavirus pandemic are doing more than just
producing hand sanitizer for their patrons.
“We sell beer from Massachusetts down to Florida
with a few holes in between,” said Scott Vaccaro,
founder of Captain Lawrence Brewing (NY)., which
has been around since 2005. As a result of the
current crisis, he said, “we've seen wholesale
orders either completely cut to zero, by the third,
half, down to a fraction.”
In response Vaccaro is cooking 300-gallon batches
of chicken soup (40 whole chickens at a time) in w
his smaller brew house. Now, that equipment is
being used to support a local charity that aims to
donate one million gallons of soup to local food
industry workers now out of a job. “It’s the food
service, it’s the restaurateurs that sell it for us, so
we’ve got to take care of our people too,” he said,

Even though his own business “went from thriving
to surviving pretty quick.” He hopes to crank out as
much as 600 gallons of soup per day.“To keep the
lights on,” Vaccaro said Captain Lawrence is
continuing curb-side, no-contact pickup of their
beverages, family-style meals and  pizza kits.
May 2020
QUICK HITS

Six of the 10 largest-selling craft beer companies in the USA have breweries in
California, according to a new annual Top 50 list released by the Brewers
Association. Sierra Nevada is the best-selling California craft brewery, ranking No.
3 among all craft breweries in the country. Stone Brewing ranks No. 9 nationally,
Others  in the Top 10 — New Belgium, Duvel Moortgat, Gambrinusy — have
California breweries, as well as breweries in other states.
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Pennsylvania's D.G. Yuengling and Son ranks as the nation's No. 1 craft beer
company in sales volume, and No. 2 is Massachusetts-based Boston Beer, the
company that brews Samuel Adams.
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With hundreds of Army soldiers returning to Fort Bragg from deployments have
found themselves quarantined for two weeks in an effort to fight the spread of
coronavirus.  To ease things Dirtbag Brewery (North Carolina) has donated
900 free cans of Homecoming Pilsner to the approximately 850 troops in quarantine.
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The four highest rated low calorie lagers according to IBI are:1.Budweiser Select
(2.4% ABV): 55 calories; 2. Molson Ultra (3% ABV): 70 calories. 3.  Moosehead
Cracked Canoe (3.5% ABV): 90 calories. 4. Sleeman Light (4% ABV): 90 calories

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Edited by Jim Attacap
Fight Fear With Beer

Amid the growing coronavirus pandemic, Americans are fighting fear with beer. A trip to
your favorite tap room isn’t in the offing.so to help customers make up for some of the fun
they’re missing from prohibited barroom gatherings and to give a boost to flagging business
new make-shift drive-thrus are popping up everywhere.  So, it's fair to say breweries are
finding out when one door closes another opens though in this case it's a car door.

Most breweries ask customers to order in advance, either by phone or online, so it will be
ready when they arrive. Drinkers must present a valid ID and no samples or tasters are
offered while on site . It can get a bit complicated but its worth it to get beer.

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Corona Ad Offends

The president and CEO of Corona beer’s U.S. owner has defended the brand’s sales and
reputation following backlash on social media for a Corona Hard Seltzer ad amid the
ongoing COVID-19 coronavirus outbreak.

The Grupo Modelo beer brand was criticized on Twitter for describing its new seltzer as
“coming ashore soon” in an ad posted to the social media platform by Corona’s official
U.S. account. In an image included in the now-deleted tweet, four cans of the hard
seltzer were positioned on a sandy beach before the ocean, Ad Age reports.
               Some Twitter users blasted the pitch as in “bad timing” and “extremely poor
      taste” amid the spread of COVID-19, which was first detected in China.
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