FLASH NEWS |
El Chapo Beer Jailed drug lord Joaquin “El Chapo” Guzman’s daughter is getting ready to launch a new line of beer inspired by her pint-sized father. The new brew, which is awaiting approval from the Mexican government to go to market, is part of the “El Chapo 701” brand run by El Chapo’s daughter Alejandrina Guzman Salazar. The company already has a clothing line that has bee a big success. The name is a reference to El Chapo’s position on Forbes’ 2009 richest people list — back when he had a reputed net worth of $1 billion. The drug kingpin, who once ruled over the powerful Sinaloa cartel, is now serving a life sentence at a supermax prison in Colorado. A 12-ounce bottle of his namesake beer, dubbed El Chapo Mexican Lager, is expected to fetch 70.10 pesos — around $3.75 in the states. The daughter debuted the beer at a ritzy trade show in Guadalajara last week, It was unclear whether the lager would pair well with El Chapo’s reputed avorite meal — his mother’s homemade enchiladas — which she sought to bring to him while he was in federal lockup last year. |
Pray For Snow Winter just got a little more bearable for Midwesterners.As part of its Snow Day promotion, Busch Beer is taking a little of the pain out of snow removal by dropping the price of its beer by $1 for every inch of snow that falls in seven selected cities through March 21, the Anheuser-Busch brand said in a news release.The chosen chilly cities include Des Moines, Iowa; Grand Rapids, Michigan; Minneapolis; Fargo, North Dakota; Omaha; Buffalo, New York; and Green Bay, Wisconsin. The offeris open to residents of states where the promotion is being run who are 21 and older. Here’s how it works: For each inch of snow that falls in a particular city, everyone 21 and older in that state is eligible to receive $1 off select Busch products via a rebate. Interactive billboards in each city keep track of snow amounts or consumers can go to www.busch.com/snowday to find out how much the eligible rebate is in their state. Residents are limited to one submission per person and can receive up to $30. The offer includes purchases of 18-, 24-, or 30-packs of Busch, Busch Light, 18-packs of Busch Ice and 12-packs of nonalcoholic Busch. Rebates will be sent to residents' emails after March 21, |
QUICK HITS After 40 years brewing beer in Boulder, Colorado’s oldest craft brewery is calling it quits.Boulder Beer’s latest announcement comes on the heels of more major Colorado beer news. Late last year, Molson Coors announced the relocation of its headquarters from Denver to Chicago. In November, Colorado’s largest craft brewer, New Belgium Brewing, announced its sale to an international beverage conglomerate. Australian-based Lion Little World Beverages. Although many states allow minors to purchase zero alcohol beer Heineken the creator of 0.0 beer just issued the following statement -, “All of our products (alcoholic and alcohol-free) are meant only for individuals of legal drinking age, We hold non-alcoholic beers to the same standards as adult beverages containing alcohol because they are marketed and intended for adults of legal drinking age.”. New York football Giant's just retired quarterback Eli Manning is a long time craft beer fan. During his career he always drank beers on the team bus following road games. It is made possible because the quarterback has someone at every stadium on call to buy him a six or 12-pack. Hard to believe but Sales of White Claw Hard Seltzer (malt beverage)alone surpassed all craft beer brands in 2019. In raw numbers that's 119.2 million cases of flavored malt beverages purchased for $4 billion in 2019 compared with 114.4 million cases of craft beer bought for $4.3 billion. |
Super Bowl Beer Commercials For decades, professional sports sponsorships were the domain of the biggest beer companies, and in 2020, that’s mostly still the case. However, craft brewers have been making inroads. Anheuser-Busch InBev remains the king of sports sponsorships, as the official beer sponsor of the four major pro sports leagues — the NFL, NBA, NHL and MLB. In fact, the world’s largest beer manufacturer’s marketing dollars have been so prolific that Sports Business Journal named A-B the “Sponsor of the Decade.” As the official beer sponsor of the Super Bowl, A-B’s heft was on display during breaks in the onfield action. Super Bowl LIV marks A-B’s 40th year as an official sponsor of the big game. In that time, A-B has created 125 ads, which accounts for 10% of all Super Bowl ads. This year A-B will ran four 60-second commercials for its Budweiser, Bud Light, Michelob Ultra and Michelob Ultra Pure Gold brands. Those spots came at a premium. This year, Fox chargied at least $5 million for 30 seconds of airtime, with some spots going for $5.6 million, All 77 commercial slots sold out in November. Though A-B has exclusivity rights over nationally televised ads during the big game, Molson Coors Beverage Company ran 30-second spots in local markets during the game for Saint Archer Gold, its low-calorie, low-carb challenger to Michelob Ultra. lthough A-B has dominated Super Bowl Sunday, craft brewers of various sizes have begun striking their own sports partnerships and moving into ballparks, stadiums and arenas. These partnerships have manifested themselves as designations as teams’ “official craft beer,” branded spaces within venues or specialty beers made in collaboration with teams. Having said that no craft beer commercial was on this year's Super bowl telecast. ----------------------------- |