El Chapo Beer

Jailed drug lord Joaquin “El Chapo” Guzman’s
daughter is getting ready to launch a new line of
beer inspired by her pint-sized father.

The new brew, which is awaiting approval from the
Mexican government to go to market, is part of the
“El Chapo 701” brand run by El Chapo’s daughter
Alejandrina Guzman Salazar. The company already
has a clothing line that has bee a big success.

The name is a reference to El Chapo’s position on
Forbes’ 2009 richest people list — back when he
had a reputed net worth of $1 billion. The drug
kingpin, who once ruled over the powerful Sinaloa
cartel, is now serving a life sentence at a supermax
prison in Colorado.

A 12-ounce bottle of his namesake beer, dubbed  El
Chapo Mexican Lager, is expected to fetch 70.10
pesos — around $3.75 in the states. The daughter
debuted the beer at a ritzy trade show in
Guadalajara last week, It was unclear whether the
lager would pair well with El Chapo’s reputed
avorite meal — his mother’s homemade enchiladas
— which she sought to bring to him while he was in
federal lockup last year.
Pray For Snow

Winter just got a little more bearable for
Midwesterners.As part of its Snow Day promotion,
Busch Beer is taking a little of the pain out of snow
removal by dropping the price of its beer by $1 for
every inch of snow that falls in seven selected cities
through March 21, the Anheuser-Busch brand said
in a news release.The chosen chilly cities include
Des Moines, Iowa; Grand Rapids, Michigan;
Minneapolis; Fargo, North Dakota; Omaha; Buffalo,
New York; and Green Bay, Wisconsin.

The offeris open to residents of states where the
promotion is being run who are 21 and older.
Here’s how it works: For each inch of snow that falls
in a particular city, everyone 21 and older in that
state is eligible to receive $1 off select Busch
products via a rebate. Interactive billboards in each
city keep track of snow amounts or consumers can
go to www.busch.com/snowday to find out how
much the eligible rebate is in their state.
Residents are limited to one submission per person
and can receive up to $30.   The offer includes
purchases of 18-, 24-, or 30-packs of Busch, Busch
Light, 18-packs of Busch Ice and 12-packs of
nonalcoholic Busch. Rebates will be sent to
residents' emails after March 21,
January 2020

After 40 years brewing beer in Boulder, Colorado’s oldest craft brewery is  calling it
quits.Boulder Beer’s latest announcement comes on the heels of more major
Colorado beer news. Late last year, Molson Coors announced the relocation of its
headquarters from Denver to Chicago. In November, Colorado’s largest craft
brewer, New Belgium Brewing, announced its sale to an international beverage
conglomerate. Australian-based Lion Little World Beverages.

Although many states allow minors to purchase zero alcohol beer Heineken the
creator of 0.0 beer  just issued the following statement -, “All of our products
(alcoholic and alcohol-free) are meant only for individuals of legal drinking age, We
hold non-alcoholic beers to the same standards as adult beverages containing
alcohol because they are marketed and intended for adults of legal drinking age.”.

New York football Giant's just retired quarterback Eli Manning is a long time craft
beer fan. During his career he always drank beers on the team bus following road
games. It is made possible because the quarterback has someone at every stadium
on call to buy him a six or 12-pack.

Hard to believe but Sales of White Claw Hard Seltzer (malt beverage)alone
surpassed all craft beer brands in 2019.  In raw numbers that's 119.2 million cases
of flavored malt beverages purchased for $4 billion in 2019 compared with 114.4
million cases of craft beer bought for $4.3 billion.
Edited by Jim Attacap
Super Bowl Beer Commercials

For decades, professional sports sponsorships were the domain of the biggest beer
companies, and in 2020, that’s mostly still the case. However, craft brewers have been
making inroads. Anheuser-Busch InBev remains the king of sports sponsorships, as the
official beer sponsor of the four major pro sports leagues — the NFL, NBA, NHL and MLB.

In fact, the world’s largest beer manufacturer’s marketing dollars have been so prolific that
Sports Business Journal named A-B the “Sponsor of the Decade.” As the official beer
sponsor of the Super Bowl, A-B’s heft was on display during breaks in the onfield action.
Super Bowl LIV marks A-B’s 40th year as an official sponsor of the big game. In that time, A-B
has created 125 ads, which accounts for 10% of all Super Bowl ads.

This year A-B will ran four 60-second commercials for its Budweiser, Bud Light, Michelob Ultra
and Michelob Ultra Pure Gold brands. Those spots came at a premium. This year, Fox  
chargied at least $5 million for 30 seconds of airtime, with some spots going for $5.6 million,  
All 77 commercial slots sold out in November.

Though A-B has exclusivity rights over nationally televised ads during the big game, Molson
Coors Beverage Company ran 30-second spots in local markets during the game for Saint
Archer Gold, its low-calorie, low-carb challenger to Michelob Ultra.

lthough A-B has dominated Super Bowl Sunday, craft brewers of various sizes have begun
striking their own sports partnerships and moving into ballparks, stadiums and arenas.
These partnerships have manifested themselves as designations as teams’ “official craft
beer,” branded spaces within venues or specialty beers made in collaboration with teams.
Having said that no craft beer commercial was on this year's Super bowl telecast.